Job Purpose :The Performance Marketing Specialist will be responsible for planning, implementing and optimizing high-performing advertising campaigns across various online channels, including Google Ads, Meta Ads and other digital platforms, to increase quality leads, improve conversion efficiency and enhance brand awareness.

Minimum Education :Graduate

Skills :Skills
Minimum 4 years of experience in performance marketing with robust expertise in Google Ads (PPC) and Meta Ads.
Proven experience in managing large-scale, complex and multi-vertical campaigns.
Solid analytical and problem-solving skills.
Proficiency in MS Excel/Google Sheets/Super metrics and reporting dashboards.
Experience with tracking tools such as Google Tag Manager, GA4, Meta Pixel, Conversion API and analytics platforms.
Familiarity with bid management and marketing automation tools.
Solid understanding of AI-powered marketing tools, skills and automation workflows.




Experience with CRM integrations, lead funnel optimization and attribution models.
Knowledge of landing page optimization and A/B testing.
Ability to interpret large datasets and derive actionable insights.
Strong communication and stakeholder management skills.
Must have experience managing yearly ad spends of ₹1 Cr+ across digital platforms. Experience :4+ years in performance marketing

Pay: ₹700,000.00 - ₹900,000.00 per year

Benefits
Provident Fund

Application Question(s)
Are you comfortable with Noida sec 127 location?
How much experience you have in performance marketing?
How much yearly budget is managed only for lead gen campaigns?
What is your current CTC?
What is your expected CTC?

Work Location: In person

📌 Performance Marketing Noida
🏢 Footprints Childcare Private
📍 Noida