Performance Marketing Manager

Location: Nanganallur, Chennai

Experience: 1 - 2 yrs

Salary: 20,000 25,000/month

Employment Type: Full time

About the Role

We are looking for a Performance Marketing Manager with hands-on experience in running paid advertising campaigns across Meta, Google, YouTube, and other digital platforms. The candidate should be performance-driven and focused on generating quality leads, conversions, and measurable results.

Key Responsibilities
Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, YouTube Ads, and other relevant platforms.
Manage Lead Generation, Traffic, Conversion, Awareness, and Remarketing campaigns.
Set up campaigns, audiences, budgets, bidding strategies, placements, and ad formats.
Monitor and optimize campaigns based on CPL, CPA, CTR, CPC, CPM, ROAS, and conversion rates.
Conduct A/B testing of creatives, ad copies, audiences, and campaign strategies.
Manage retargeting, custom audiences, and lookalike/similar audiences.
Analyze campaign performance and identify opportunities to improve lead quality and conversion rates.
Work with the creative and social media teams to develop performance-focused ad creatives and copies.
Track leads and conversions using Meta Pixel, Google Tag Manager, Google Analytics,



and conversion tracking tools.
Prepare campaign reports and provide insights on performance and optimization.
Stay updated with changes in advertising platforms, algorithms, targeting options, and digital marketing trends.

Requirements
1 - 2 yrs of hands-on experience in Performance Marketing.
Proven experience in running high-performing Meta Ads campaigns.
Practical knowledge of Google Ads and YouTube Ads.
Valuable understanding of campaign setup, audience targeting, bidding, budgeting, and optimization.
Ability to analyze campaign data and make data-driven decisions.
Basic understanding of tracking, pixels, events, and conversion setup.
Robust analytical and problem-solving skills.
Good communication skills.
Experience handling campaigns across different industries will be an added advantage.
Candidates who can showcase previous campaign results, reports, or case studies will be preferred.

Preferred Skills
Meta Ads Manager
Google Ads
YouTube Ads
Google Analytics
Google Tag Manager
Meta Pixel & Events Manager
Remarketing & Retargeting
A/B Testing
Campaign Reporting & Analytics
AI tools for marketing and campaign optimization

📌 Performance Marketing Manager Chennai
🏢 Heeds Ad Tech Solutions X Apu
📍 Chennai