Performance Marketing / PPC Expert

Job Location: Mohali, Punjab

Job Type: Full time

Work Mode: In office

Experience: 2–5 years

Job Summary

We are looking for a Performance Marketing / PPC Expert with hands-on experience in managing paid advertising campaigns for service-based businesses. The ideal candidate should have strong knowledge of lead generation, campaign optimization, conversion tracking, and performance analysis.

The role involves planning, managing, and optimizing paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads with a focus on generating qualified leads and improving campaign performance.

Key Responsibilities
Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
Manage lead-generation campaigns for B2B and B2C service-based businesses.
Monitor campaign performance and optimize key metrics such as CPL, CAC, ROAS, lead quality, and conversions.
Develop and optimize campaign funnels, landing page journeys, and retargeting campaigns.
Conduct A/B testing of ad creatives, audiences, messaging, and offers.
Set up and monitor conversion tracking and campaign analytics.
Analyze campaign data and identify opportunities for performance improvement.
Prepare regular performance reports with insights and recommendations.




Work with internal teams to align marketing campaigns with business and sales objectives.
Manage advertising budgets and ensure campaigns are optimized for efficient spending.

Requirements
2–5 years of hands-on experience in performance marketing or PPC.
Experience managing paid campaigns for service-based businesses.
Strong working knowledge of Google Ads, Meta Ads, and LinkedIn Ads.
Good understanding of lead generation, conversion funnels, and retargeting.
Experience with conversion tracking and performance analytics.
Understanding of metrics such as CPL, CAC, ROAS, conversion rate, and lead quality.
Robust analytical and problem-solving skills.
Ability to independently manage campaigns and make data-driven optimization decisions.
Good communication and reporting skills.

Preferred Skills
Experience with GoHighLevel (GHL), HubSpot, or similar marketing automation platforms.
Knowledge of CRM integrations, lead routing, and lead lifecycle tracking.
Experience working with sales teams to connect marketing campaigns with sales pipelines.
Experience managing and optimizing advertising budgets.

Pay: From ₹25,000.00 per month

Work Location: In person

📌 Ppc Executive Sahibzada Ajit Singh Nagar
🏢 Henceforth Solutions
📍 Sahibzada Ajit Singh Nagar