Role Overview
We are looking for a performance marketing specialist to work in the platforms like Meta, Google, and YouTube Ads to generate quality leads and enrollments.
Campaign scaling, funnel optimization, and ROI-driven execution are the main priorities of the position.

Responsibilities
Create, implement, and expand Google, YouTube and Meta Ads campaigns to increase ROI and generate high-quality leads.
Oversee and enhance end-to-end performance marketing funnels, which include cold traffic, leads, retargeting, and conversion.
Examine campaign statistics and make data-driven decisions to consistently improve CPL, CAC, and conversion rates.
To enhance campaign success, conduct A/B testing across creatives, audiences, landing pages, and funnels.
Collaborate with internal teams to design high-converting ad creatives and landing pages aligned with campaign goals Preferred to have exposure to the Google analytical tool

Qualifications
Any degree with at least two years of practical performance marketing experience in the e-learning or service sector




Demonstrated proficiency with YouTube, Google, and Meta ads, with a particular emphasis on lead generation
Proven ability to scale paid campaigns while preserving or increasing ROAS, CPL, and CAC A track record of using paid efforts to produce high-quality leads
Expertise with performance monitoring tools such as Google Analytics and Meta Business Suite Possessing a robust data-driven attitude and the capacity to evaluate campaign data and make practical conclusions
Knowledge of A/B testing audiences, landing pages, funnels, and ad creatives The capacity to create and refine YouTube ad funnels, including retargeting flows, video action campaigns, and in-stream
A robust analytical mindset combined with a problem-solving strategy to lower CPL and raise conversion rates
Experience collaborating closely with landing page, content, and design teams to improve campaign performance

📌 Performance Marketer & Digital Marketing Executive Bengaluru
🏢 WARTENS
📍 Bengaluru