Why This Role Exists In premium retail, retention is not just a performance metricit is the business model. Our customers do not respond to discount-driven noise; they respond to relevance, timing, and thoughtful storytelling. As we expand from 3 to 8 stores, our ability to design meaningful, long-term customer relationships will become a key competitive moat. This role will own and drive that digital relationship.

What Youll Be Building

You wont just execute campaigns.

You will architect the lifecycle layer of Foodstories. Lifecycle as Design

You will build
First purchase journeys
Repeat behaviour triggers
Cross-category discovery nudges
Win-back systems
VIP & loyalty communication frameworks

Every message must feel intentional. Never transactional.

Personalisation That Feels Premium
RFM segmentation
Behavioural and cohort mapping
Category affinity intelligence (imports, bakery, gourmet FMCG)
Occasion and seasonality targeting




High-value customer identification

Premium customers expect to be understood not targeted.

A Culture of Experimentation
Structured A/B testing roadmap
Automation via Clevertap / WebEngage / MoEngage
Trigger-led communication systems
Continuous optimisation of OR, CTR, CVR & Repeat %

What Success Looks Like
Measurable improvement in Repeat Purchase %
CRM contributing a meaningful share of revenue
Cohort retention improving consistently
Structured lifecycle architecture in place
Automation driving predictable repeat revenue

Who Will Thrive Here

Someone who
Thinks in journeys, not broadcasts
Understands premium customer psychology
Loves experimentation
Enjoys ownership
Wants to build systems during expansion

📌 Retention Lead Mumbai (India)
🏢 Foodstories
📍 India