Role Overview
Analyze and derive actionable insights from digital marketing channels, leveraging tools like Google/Adobe Analytics, social platforms, and email campaigns.
Provide recommendations and insights to optimize email campaign design and target audience engagement.
Offer strategic insights on leveraging analytics in campaign strategies.
Evaluate and optimize processes in paid media, website experience, and HCP engagement for improved efficiency.
Partner with Business Partners to define key metrics and outcomes aligned with business objectives.
Analyze target list by combining separate data sets where needed, and provide segment options for targeting based on guidance
Support processes around data (aligning with XO templates and across FMT and Digital, date requests from Oasis eg for engagement)
Support measurement planning and best practices - defining and aligning benchmarks
Data analysis and reporting - exceptional skills in analyzing/pivoting data to create integrated charts/visuals
Perform statistical analysis of digital metrics

Key Responsibilities
Own and manage Adobe Analytics reporting for the website channel
Build and maintain dashboards and scorecards for website performance




Track and analyze core website KPIs (traffic, engagement, conversion, funnels)
Translate business goals into explicit metrics and insights
Provide actionable recommendations to improve website performance
Partner with marketing, product, UX, and technology teams
Ensure data accuracy, consistency, and reporting standards

Required Skills and Experience
Robust hands-on experience with Adobe Analytics (Workspace, segments, calculated metrics)
Proven experience analyzing website channel performance
Solid understanding of digital and website KPIs and performance metrics
Experience creating stakeholder-ready dashboards and reports
Robust analytical and communication skills

Preferred
Understanding of tagging concepts, data layers, and digital measurement frameworks
Familiarity with CRO, A/B testing, and digital optimization concepts
Experience with additional BI tools (e.g., Tableau, Power BI)

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Associate Digital Analytics Hyderabad
🏢 CHRYSELYS
📍 Hyderabad