(Experience: 3+ years)

Key Responsibilities
Drive conversion rate optimization by improving lead-to-admission conversion and identifying gaps across the customer journey.
Analyse sales funnels, lead leakage, follow-up effectiveness, and executive productivity to improve sales performance.
Monitor repayment and collection performance, analyse overdue cases, and recommend strategies to improve recovery.
Lead and manage the CRO Team, including KPI setting, daily huddles, performance reviews, coaching, and productivity monitoring.
Conduct quality audits of sales and repayment processes to ensure SOP compliance and service quality.
Analyse customer behaviour, conversion trends, and business performance to identify actionable improvement prospects.
Prepare and maintain MIS reports, dashboards, funnel analysis, branch performance reports, productivity reports, admission and repayment reports, and lost opportunity reports.
Identify and implement process improvements, SOP standardization, automation, and best practices across branches.
Collaborate with Sales, Repayment, Marketing, Finance,



Operations, and Branch Managers to improve overall business performance.
Drive a data-driven performance culture through regular reporting, reviews, root-cause analysis, and corrective action plans.

Required Skills & Competencies
Technical Skills: CRM platforms (Zoho CRM, Salesforce, Microsoft Dynamics, or equivalent), Advanced Excel, Google Sheets, MIS Reporting, Dashboard Preparation, Data Analysis, and Sales Funnel Analysis.
Leadership Skills: Team Leadership, Coaching & Mentoring, Decision-Making, Performance Management, and Stakeholder Management.
Core Competencies: Analytical Thinking, Strategic Planning, Business Acumen, Solid Communication, Attention to Detail, Result Orientation, and Adaptability.

Advantages
Cell phone reimbursement
Commuter assistance
Internet reimbursement
Paid sick time
Paid time off

Experience
Conversion Rate Optimizer (CRO): 4 years (Preferred)

Work Location: In person

📌 Senior Conversion Rate Optimizer Kochi
🏢 UGI - UNITED GROUP OF INITIATIVES
📍 Kochi