We need someone who understands content, trends, influencers, UGC and brand building and can independently bring recent ideas to the company.

Key Responsibilities :
 Social Media & Content
Manage SOROO's Instagram and Facebook presence.
Create and maintain a monthly/weekly content calendar.
Research trending Reels, formats, sounds, hooks and content ideas daily.
Quickly adapt relevant trends for SOROO products. Write/review scripts, hooks, captions and CTAs.
Coordinate with the video/content team to get content produced.
Maintain a consistent and premium brand image across the page.
Monitor content performance and suggest improvements.
Track competitors and identify new content opportunities.
Influencer Marketing

• Reach out to approximately 50 current relevant influencers/creators every working day.
Build and maintain a detailed influencer database.
Maintain complete records of conversations,



responses, negotiations, deals and content status.
Negotiate and close barter collaborations.
Coordinate creator approvals, product dispatch, scripts and briefs.
Follow up until the content is received and posted.
Build long-term relationships with high-performing creators.
Continuously expand SOROO's creator network
Content & Brand Building
Develop new UGC and creator-content ideas.
Identify creators suitable for different SOROO products.
Bring fresh content concepts and trends to the team.
Help make SOROO's social media look and feel like a skilled consumer-tech brand rather than a generic accessories page.
Coordinate with photographers, videographers, designers and editors whenever required.

📌 Social Media & Influencer Marketing Manager Delhi
🏢 YOROTO INTERNATIONAL
📍 Delhi