Manager BTL Marketing | Real Estate

Location: Chennai
Experience: 5–8 Years
Industry: Real Estate
Employment Type: Full-Time

Job Summary

We are looking for an energetic and result-oriented Manager – BTL Marketing to drive ground-level marketing activities, lead generation and site visits for our real estate projects.

Key Responsibilities
Plan and execute BTL campaigns, activations, roadshows, exhibitions, kiosks and events.
Identify high-potential locations and execute hyperlocal marketing campaigns.
Drive qualified leads and site visits through BTL activities.
Coordinate with Sales & Pre-Sales teams for lead follow-up and conversion.
Manage BTL agencies, vendors, manpower, branding and event execution.
Prepare and manage campaign budgets and ensure cost-effective execution.
Track CPL, site visits, bookings and campaign ROI.




Conduct competitor and market activity analysis.
Prepare weekly/monthly BTL performance reports.

Candidate Requirements
5–8 years of experience in BTL/Activation Marketing, preferably in Real Estate.
Solid experience in events, exhibitions, roadshows and ground activations.
Valuable vendor management and negotiation skills.
Strong communication, coordination and execution abilities.
Result-oriented with a solid focus on lead generation, site visits and conversions.
Good knowledge of MS Excel and PowerPoint.
Willingness to travel across project locations.

Preferred: Experience in plots, villas, apartments or gated-community projects.

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