We are seeking a dynamic and industry-experienced Digital Marketing Trainer to deliver a structured, hands-on training program. The trainer will be responsible for guiding students through core digital marketing concepts, tools, and real-world applications, ensuring they become job-ready professionals.

Responsibilities:
Deliver engaging and structured training sessions on digital marketing concepts as per the defined curriculum

Cover key modules including:
Digital Marketing Fundamentals & Channels
Competitive Analysis & Strategy
Content Marketing & Blogging
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Paid Advertising (Google Ads, Social Ads)
Analytics & Performance Tracking
Conduct practical demonstrations and tool-based learning sessions
Design and assign hands-on exercises, projects, and case studies
Track student progress and provide continuous feedback
Conduct assessments, quizzes, and evaluations to measure learning outcomes




Mentor students on industry best practices and career readiness
Support students in building portfolios (blogs, campaigns, etc.)
Stay updated with the latest trends, tools, and algorithm changes in digital marketing

Desired Profile:
Bachelor's degree in Marketing, Business, or related field
Certification in Digital Marketing (preferred)
Experience in training, mentoring, or conducting workshops preferred

Solid understanding of:
SEO (On-page, Off-page, Technical)
Content Marketing & Blogging platforms
Social Media Platforms (Meta, LinkedIn, etc.)
Paid Campaigns (Google Ads, Facebook Ads)
Web Analytics (Google Analytics or equivalent tools)
Ability to explain complex concepts in a straightforward and structured manner
Hands-on experience with digital marketing tools and platforms
Robust communication and presentation skills

📌 Digital Marketing Trainer / Instructor Chandigarh
🏢 upGrad
📍 Chandigarh