Key Result Areas

KRA1 Key Account Management

• (R) Build long term customer relationship with all key stakeholders (e.g. purchase, stores, and finance) through CRM with the objective to leverage growth and recent business opportunities
• (R) Identify customers business needs to deliver long term competitive advantage

KRA2 Business Delivery

• (R) Achieve the sales target in terms of volume, product mix & segment ratio at agreed price positions to achieve maximum NCR for the Zone
• (R) Ensure timely delivery to key accounts by looking into product mix, customer mix, segment mix etc. and achieve assigned strategic account objectives for the Zone
• (R) Recommend pricing of Key Customers based on market intelligence
• (R,A) Plan and execute call cycle for assigned projects / areas and report findings to superior and other stakeholders for tracking and monitoring purposes

KRA3 Partnering with Customers / Value Added Services

• (R) Assist key accounts to achieve their project progress targets by providing construction related support Project Ownership Module
• (R) Organize training programs with the assistance of technical services cell
• (R) Provide value added services like mix design,



bulk delivery, inventory management, etc.

KRA4 Product Promotion and Brand Equity

• (R,A) Develop a healthy relationship with existing customers to get future orders and keep watch upon upcoming projects

KRA5 Market Intelligence

• (R) Monitor competitive activities including sales, pricing, product innovations and current construction practices, close interaction with key stake holders like consultants, industry experts and qualified bodies

KRA6 Revenue Plan and Budgeting

• (R) Make yearly forecasts based on cement consumption pattern and projects on anvil

KRA7 Sales Administration

• (R) Ensure timely collection of payments for keeping receivables under control / Follow-up for timely collection of payment against sold material for respective key accounts

KRA8 Coordination

• (R) Coordinate with IT / Logistics and C&F; teams for order processing based on the criticality of order
• (R) Get clarification from sites / customers and provide the same for updation in system and order execution; make necessary entries in the system for order execution in time

📌 Head Project Relations Bhopal
🏢 UltraTech Cement
📍 Bhopal