Job Description: Digital Marketing
Location: Hyderabad, India
Experience: 1–5 years
Employment Type: Full time
Education: MBA in Marketing (preferred);
About the Role
We are looking for a results-driven Digital Marketing skilled to join our marketing team and help drive brand visibility, lead generation, and customer engagement for our SaaS-based software solutions. The ideal candidate has hands-on experience executing digital campaigns in a B2B SaaS setting and understands the nuances of marketing software products to enterprise and public sector buyers.
Key Responsibilities
Plan, execute, and optimize digital marketing campaigns across SEO, SEM, email, social media, and paid advertising channels to drive qualified leads for SaaS products
Own and manage the marketing funnel — from awareness to lead generation to conversion
Develop and execute content marketing strategies (blogs, whitepapers, case studies, landing pages)



tailored to B2B software buyers
Manage marketing automation tools (e.g., HubSpot, Marketo, Mailchimp) for email nurture campaigns and lead scoring
Track, analyze, and report on key digital marketing metrics (traffic, CTR, CAC, conversion rates, ROI) using tools like Google Analytics, SEMrush, or similar
Collaborate with product and sales teams to craft messaging and positioning for product launches and feature updates
Manage and grow the company's social media presence (LinkedIn, Twitter/X) with a focus on B2B/enterprise audiences
Run and optimize paid campaigns (Google Ads, LinkedIn Ads) within defined budgets
Conduct competitor analysis and market research to identify trends and opportunities in the SaaS space
Support ABM (

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