We’re looking for a marketing leader who understands the mobile app industry and can drive user acquisition, lead generation, and revenue across our apps and SaaS products. You should have strong hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads, along with a proven track record of managing advertising budgets of ₹50 lakh and above.

Responsibilities
Lead marketing strategy and execution across our apps and SaaS products, aligning campaigns with growth and revenue goals.
Plan, launch, and optimize Google Ads and Meta Ads campaigns for app installs, in-app actions, and subscriptions.
Manage LinkedIn Ads campaigns for B2B lead generation, targeting relevant decision-makers and driving qualified leads for our sales team.
Own advertising budgets, allocate spend across products and channels, and scale campaigns based on performance.
Track and improve cost per install, customer acquisition cost, cost per qualified lead, conversion rates, and return on ad spend.
Work closely with designers and content teams to test creatives, messaging, audiences, and landing pages.
Collaborate with product, development, and sales teams to improve tracking, conversions, and revenue.




Manage the marketing team, external agencies, and vendors, with transparent targets and regular performance reviews.
Monitor competitors and identify new opportunities across the global app market.

Qualifications
3+ years of digital marketing experience, with demonstrated success in mobile app marketing and performance marketing.
Robust hands-on expertise in Google Ads, including App campaigns, Meta Ads, and LinkedIn Ads.
Proven experience managing advertising budgets of ₹50 lakh or more, with transparent examples of the budget period, results, and your direct ownership.
Experience in B2B lead generation, including LinkedIn audience targeting, Lead Gen Forms, and conversion tracking.
Understanding of Android and iOS app marketing, attribution, and campaign measurement.
Experience with tools such as AppsFlyer, Adjust, Firebase, or similar analytics platforms.
Strong analytical, communication, team management, and project management skills.
Bachelor’s degree in Marketing or a related field, or equivalent practical experience.

📌 Head Of Paid Marketing Noida
🏢 AppVersal
📍 Noida