We are looking for a highly experienced PPC Specialist to manage paid campaigns for SaaS products for both domestic and international markets. The role is suitable for a product-based or service-based company working with B2B or B2C SaaS.
Roles & Responsibilities
Plan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, E-mail Marketing, LinkedIn Ads, etc.
Run campaigns targeted to both Indian and international audiences (geo targeting, time zones, currencies where required).
Conduct keyword research, audience targeting and competitor analysis for multiple markets.
Create and test ad copies, landing pages and extensions to improve CTR and conversion rate.
Monitor daily performance of campaigns and optimize for CPL, CAC and ROAS.
Set up and track conversions using Google Analytics, Tag Manager, and other tools.
Prepare weekly and monthly performance reports with insights and recommendations.
Collaborate with sales,
marketing and product teams to align campaigns with business goals.
Qualification and Requirement
3+ years of robust experience in PPC / Performance Marketing.
Proven experience running campaigns for SaaS products (product or service company, domestic and/or international).
Excellent knowledge of Google Ads; experience with LinkedIn Ads and remarketing is preferred.
Robust knowledge of LinkedIn Recruiter, Boolean search techniques, and social recruiting tools.
Data-driven mindset with robust analytical and reporting skills.
Required Skills Google Ads Google Tag Manager Bid strategy & budget optimization Meta Ads Keyword research & intent mapping Ad copywriting Audience targeting & remarketing Google Analytics Campaign structure & account organization A/B testing