Job Description

About The Role

We are looking for a Creative Strategist dedicated to our YouTube channels. You are the creative brain who determines what we actually build before a single camera rolls. Your job is to take complex financial topics, market trends, and platform data, then turn them into high-performing video concepts, hooks, and content formats. You operate with a channel specialist mindset, understanding YouTube packaging, audience retention mechanics, and narrative pacing better than anyone else.

Focus Area 1: Format Development & Strategy
Topic Selection: Research trending financial conversations, platform algorithms, and audience demand to select high-potential video angles.
Format Ownership: Design and test distinct video formats, determining whether a subject works best as a deep-dive breakdown, a story-driven narrative, or a visual experiment.
Hook & Packaging Strategy: Define the title, thumbnail concept,



and first 30 seconds of every video before writing begins, ensuring high click-through rates and early retention.
Feedback Loops: Analyze video retention graphs and engagement metrics alongside performance data to double down on winning concepts and drop what fails.

Focus Area 2: Narrative & Concept Frameworks
Concept Outlining: Write core narrative structures, detailed concept briefs, and key story beats for scriptwriters and production teams.
Platform Logic: Apply platform psychology to every video structure, ensuring complex financial topics remain transparent, engaging, and straightforward for the viewer.
Speed to Execution: Identify breaking financial trends and translate them into ready-to-produce video concepts within hours.

📌 Creative Strategist Youtube Bengaluru
🏢 PhonePe
📍 Bengaluru