Job Description

About The Role

We are looking for a Motion Designer & Lottie Creator to own the visual design and animation for our highest-impact app real estate: the homepage masthead. You will own the complete end-to-end creative pipeline: designing static vector assets from scratch based on product briefs, and then animating them into high-performance, lightweight Lottie files. Working at the intersection of visual illustration, motion craft, and product performance, you will ensure every asset looks premium, loads instantly, and runs smoothly on entry-level smartphones across India.

Focus Area 1: End-to-End Asset Design & Motion
Illustration & Vector Asset Creation: Design custom, high-quality static vector illustrations, icons, and visual UI assets in Figma/Illustrator that align with brand guidelines and category needs.
Lottie Animation & Craft: Turn your static designs into smooth, expressive Lottie animations using After Effects, bringing product concepts (like digital gold or credit cards) to life.
Homepage Masthead Real Estate: Own the visual presentation of primary homepage banners, ensuring designs drive immediate category recognition and high tap-through rates.
Category Visual Storytelling:



Translate complex financial products into straightforward, intuitive visual metaphors that guide user navigation.

Focus Area 2: Product Alignment & Technical Optimization
Performance & Asset Compression: Optimize JSON and Lottie files to ensure minimal file sizes and low memory usage, preventing app lag or battery drain.
Device Compatibility & Accessibility: Test and optimize animations across a wide spectrum of mobile devices, ensuring seamless playback on entry-level Android smartphones and wide-ranging screen sizes.
Design Systems Integration: Work alongside the core UI/UX team to maintain consistent design tokens, color usage, and visual style across all custom illustrations.

Focus Area 3: Motion Analytics & Performance Optimization
Tap-Through & Conversion Tracking: Collaborate with product analysts to review performance data on masthead assets, understanding how visual design and animation variations impact click-through rates.
Iterative Testing: Design and test different visual styles, layout compositions, and animation speeds to continuously improve user engagement across categories.

📌 Lottie Creator App Experience Bengaluru
🏢 PhonePe
📍 Bengaluru