job Responsibilities(JR) Actionable Acquisition and Value Build Up
Work on CA NAV Enablers and catchment for acquisition of Current Accounts
Acquisition of 6 Self Sourced Current Accounts (LG=LC) on monthly basis
Acquisition of NAV AMB of Rs 10 Lac in Metro / Rs 7.5 Lac in Non Metro location on monthly basis. Ensure overall value enhancement from the self sourced customer
Achievement of recent acquisition value and number plan for retail current accounts for the branch. (responsibility on recent acquisition plans/product mix etc. will be basis the acquisition model)
Cross Sell 3 Retail Asset per month
Cross Sell Business Asset (LAP,EEG,BBG,ECG)/ Business Loan worth Rs 25 Lakhs per month

Current Account Quality & Hygiene
Responsible for quality of Self sourced Accounts
AQB maintenance in self sourced accounts
Maintain quality benchmarks for Activation / balance maintenance / Digital Activation & Family Banking.
Responsible to ensure Customer On-boarding/Process Adherence/Supervisory Reviews/Joint Calls, with adherence to Bank policies and guidelines such as KYC & AML/reduction of FTNR
Understanding the customer business and prepare customer profiler




Maintain continuous customer engagement through customer visits / contacts and proactive resolution of customer issues / queries.

Product and Market Penetration
Focusing on Profile-based selling’ approach, for cross - sell of value added products/services
acquisition of recent to bank liability customer– through Enablers / referrals / Catchment Visits
Support catchment profiling for the branch for CA potential with the help of branch / sales team
Regular conduct activities in catchment area for lead generation for current accounts , have joint activities with other Asset departments for lead generation.

Customer Engagement
Engaging with Self Sourced Customers to increase balances and Product Penetration

Digitalization
Activating self sourced customers on Digital Platforms – CBX/E-Net/Net-Banking/Mobile Banking / Payment Gateway / ME / CMS / BillPay
Ensure 75% of Self sourced accounts are digitally active

Operations
Ensure forms are filled properly and processes within TAT

📌 Branch Sales Manager Indore (India)
🏢 HDFC Bank
📍 India