Job Role: Performance Marketing Executive Location: Bangalore (On-site) Experience: 4-5yrs
Key Responsibilities Own
end-to-end campaign execution
across platforms like Google Ads, Linked In Ads, and Meta Ads Manage
daily campaign operations , including budget pacing, bid adjustments, and performance monitoring Take full ownership of
campaign optimization
to improve CPL, CTR, and conversion rates Build and maintain
weekly & monthly performance reports and dashboards Ensure
accurate tracking implementation
via GA4, Google Tag Manager, and platform pixels Identify performance gaps and proactively recommend optimizations Coordinate with content and design teams to improve ad creatives and messaging Maintain account hygiene (naming conventions, structure, tracking consistency, etc.)
Requirements 4yrs+ of experience in
Performance Marketing / Paid Media Proven experience in
managing live campaigns Hands-on experience with: Google Ads (Search, Display, You Tube) Linked In Ads (B2B campaign experience preferred) Meta Ads (Facebook & Instagram) Strong understanding of




lead generation campaigns will be plus (especially B2B) Experience in
campaign optimization and performance improvement Working knowledge of
GA4, GTM, and conversion tracking setups Analytical mindset with the ability to derive actionable insights from data Good communication and stakeholder management skills
Good to Have Experience in
B2B / SaaS / HRTech campaigns Exposure to
ABM campaigns or enterprise targeting Familiarity with tools like
Supermetrics, Hub Spot, Salesforce
Key Skills Campaign Execution & Optimization Data Analysis & Reporting Audience Targeting Budget & Pacing Management A/B Testing Conversion Tracking & Attribution
Success Metrics (KPIs) Achievement and improvement of
Cost per Lead (CPL)
targets Improvement in key performance metrics ( CTR, CVR, CPA ) Accuracy and timeliness of
reporting dashboards Minimal to zero
tracking discrepancies Productive
budget utilisation and pacing

📌 Paid Media Specialist (India)
🏢 Zensciences
📍 India