Job Description

As the Lead for Rides & Communities, you will spearhead customer experience and cultivate a passionate motorcycling culture. You will design and execute experiential rides, signature expeditions, and community engagements, while leveraging customer insights to strengthen brand loyalty across our premium ecosystem

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What You Will Do

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- Strategy & Execution: Lead the end-to-end strategy for experiential rides, rallies, signature expeditions, and community-building initiatives.

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- Community & Moto Sports Synergy: Drive community engagement, customer loyalty programs, and align with Moto Sports initiatives.

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- Customer Experience (CX) & Training: Elevate overall customer experience and oversee rider training interventions, safety briefing modules, and route planning.

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- Ecosystem Growth: Partner with brand teams to translate market insights and customer feedback into impactful community strategies that strengthen the overall riding culture.

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A Day in the Life

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- Engaging with active rider community chapters and managing rider training academies.

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- Planning high-impact experiential rides, signature expeditions, and safety briefing modules.

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- Overseeing ride route selection, vehicle procurement, vendor management,



and operating budget governance.

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- Analyzing post-event CSAT/NPS feedback to continuously refine community programs.

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- Managing cross-functional stakeholders and resolving high-priority customer escalations under field conditions.

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What We're Looking For

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- Academic Background: An MBA in Marketing preferably from a Tier 1 institute.

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- Passionate Motorcycling Enthusiast: Someone who brings a deep, authentic passion for motorcycling culture and a customer-centric mindset.

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- Experienced Leader: A strategic thinker with 12+ years of robust experience in sales, marketing, event management, and community building.

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- Community Builder: A relationship-driven leader capable of actively engaging with rider community chapters, managing training academies, and driving long-term loyalty.

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What is there for you in Premium Business Unit?

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Shape the Future of Rides & Communities in Premium BU. Define the Next Era.

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The Rides & Communities function at the Premium BU will be your canvas to innovate and roll out best-in-class community engagements and your chance to redefine the Riding Culture in the company.

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Join us, and build your own legacy.

📌 Lead - Rides & Communities- Premium Business (Gurugram)
🏢 Hero MotoCorp
📍 Gurugram