Role OverviewWe are looking for a senior media operations qualified to lead process excellence, SOP development, and standardization for India, while partnering closely with LATAM teams to adopt and scale global best practices.This role will act as a central hub for operational consistency, ensuring that India teams operate with high-quality, standardized, and scalable media processes, aligned with global frameworks but adapted for local market needs.You will work across Media, Data & Tech, FinOps, and HR, driving transformation from fragmented execution to structured, governance-led operations.

Key Responsibilities1. SOP Development for India (with Global Alignment)Design and document

India-specific SOPs

across:Campaign setup, QA, optimization, and reportingLocalize global SOPs to:Platform nuances in IndiaClient-specific requirementsBuild modular SOP frameworks that:Align with global standardsAre adaptable across Indian clients and teams

2. LATAM Integration & Best Practice AdoptionPartner with LATAM teams to:Identify proven SOPs and governance modelsEvaluate applicability for India marketAdapt and implement LATAM best practices in India:QA frameworksTaxonomy structuresAutomation approachesEnable two-way knowledge exchange:Export India innovations back to LATAM/global teams

3. Standardization & Governance (India Focus)Establish and enforce:Naming conventionsCampaign taxonomiesData standards across Indian teamsDefine governance layers:QA checkpointsApproval workflowsEscalation protocolsEnsure consistency across:Multiple agencies / business unitsHigh-volume campaign environments

4.



Data & Technology AlignmentWork with Data & Tech teams to:Align campaign setup with reporting and attribution frameworksEnsure data consistency across platforms and reporting toolsDefine:India-specific taxonomy extensionsData dictionary aligned with global standardsEnable clean, scalable data pipelines for reporting

5. FinOps Integration (India Market Realities)Partner with Finance teams to:Embed financial controls within media workflowsStandardize processes for:Budget allocation and pacingMargin applicationBilling and reconciliationAddress India-specific complexities:Multi-client, multi-budget environmentsHigh campaign volume and tight turnaround timelines

6. HR & Capability Building (India Teams)Work with HR/L&D; to:Build structured onboarding for SOP adoptionDefine role-based process responsibilitiesDevelop:Training modules for media teamsSOP compliance frameworksUpskill teams on:QA processesData disciplinePlatform best practices

7. QA Framework & AutomationDesign India-specific QA frameworks combining:Manual checksAutomated validationTranslate SOPs into:Rule-based systems (alerts, triggers, blockers)Ensure balance between:Operational speed (critical in India)Error prevention

8. Cross-Functional & Regional CollaborationAct as a bridge between:India media teamsLATAM teamsGlobal stakeholdersCollaborate across:Media (Programmatic, Social, Search)Data & AnalyticsMartech / EngineeringFinance (FinOps)HR / L&D;

9.



Continuous Improvement & TransformationAudit India workflows and identify:InefficienciesError-prone processesTrack:Error ratesSOP adherenceCampaign efficiencyContinuously refine processes using:LATAM benchmarksIndia market feedbackPlatform changes

Key DeliverablesIndia SOP repository aligned with global standardsStandard taxonomy & data dictionary (India + global alignment)QA frameworks and rule libraries (including automation)Financial governance SOPs tailored for IndiaTraining programs for India teamsLATAM–India best practice exchange playbooksProcess performance dashboards (quality, efficiency, compliance)

Required Skills & ExperienceCore Experience10–12+ years in digital/media operationsStrong experience across:ProgrammaticPaid SocialSearch

India Market ExpertiseDeep understanding of:High-volume campaign executionFast turnaround environmentsMulti-client agency structures

Process & Transformation SkillsProven track record in:SOP creationProcess standardizationOperating model design

Data, Tech & FinOps UnderstandingKnowledge of:Data taxonomies and reporting structuresFinancial workflows in media operations

Stakeholder & Leadership SkillsStrong communication and documentation skillsAbility to influence cross-functional teamsExperience managing ambiguity and driving change

Success Metrics (KPIs)Reduction in campaign setup errors across India teamsSOP adoption and compliance ratesImproved taxonomy consistency and reporting accuracyReduction in financial discrepancies and reworkEfficiency gains in campaign execution timelinesSuccessful adoption of LATAM best practices in India

Please note : This role is open for Gurgaon, Bangalore, Pune, Mumbai and Hyderabad

📌 Assistant Director - Media Process Excellence and SOP Governance (Mumbai)
🏢 Publicis Global Delivery Pgd
📍 Mumbai