Role & responsibilities

Brand Strategy & Positioning
• Develop annual brand strategy aligned with business goals
• Define positioning, value proposition, messaging, and communication guidelines
• Build strong, trustdriven brand narratives
• Ensure consistent brand experience across all consumer touchpoints

Integrated Campaign Planning
• Lead endtoend ATL, BTL, Digital, OOH, and partnership campaigns
• Create sharp, insightdriven briefs for agencies
• Oversee execution to maintain message and strategy alignment
• Track and report campaign impact against brand and business KPIs

Content & Communication
• Own brand voice and storytelling
• Simplify medical information into transparent, patientfriendly communication
• Collaborate with medical teams for accuracy and compliance
• Manage highquality content across digital, print, and onground assets

Brand Governance & Measurement
• Monitor brand health KPIsawareness, recall, consideration,



trust
• Ensure regulatory compliance in all communication
• Conduct ongoing market and competitor analysis to refine positioning

Preferred candidate profile

- 8 to 10 years of experience in diagnostics, hospital chains, healthcare services, or health-tech platforms
- Demonstrated experience leading brand strategy and large-scale campaigns in healthcare
- Strong exposure to regulated communication environments
- Experience working with medical, compliance, and cross-functional teams

(Profiles from FMCG or non-healthcare consumer brands will not be considered.)

Key Competencies

- Strategic brand thinking
- Strong communication architecture development
- Campaign planning & agency management
- Healthcare category understanding
- Stakeholder alignment & execution rigor

📌 Marketing Manager - Branding & Communication (Navi Mumbai)
🏢 Torrent Diagnostics
📍 Navi Mumbai