Role & responsibilities

1. Sales & Business Performance

- Achieve monthly, quarterly, and annual retail and wholesale targets for assigned dealers.
- Track sales trends, model performance, and market share; take timely corrective actions where required.
- Formulation and regular surveillance of Dealer sales funnel to ensure the desired conversion efficiency and enhance the overall business output at each outlet, also ensure desired business profitability.
- Ensuring Retail Process excellence, Drive desired product penetration, variant mix, and conversion rates through effective dealer engagement.
- Plan and implement local sales promotions, campaigns, and events to drive footfall and sales momentum.
- Understanding of allied business enablers and dynamics including Used Car, accessories and Insurance & Finance acumen.
- Ensure the availability and quality of enablers at dealership points.
- Demand forecasting and ensuring desired optimum inventory management.
- Communicate company policies and current initiatives to dealerships and ensure strict adherence.
- Devising and executing the sales promotional activities ( ATL/BTL) to generate the desired brand affinity in the market.

2. Dealer Management & Support

- Build strong partnerships with dealer principals and sales teams to drive business growth.
- Review dealer business KPIs including stock health, order planning, manpower productivity, and profitability.
- Ensure adherence to brand sales process and showroom standards.
- Facilitate effective coordination between dealer and company functions (marketing, finance, logistics, etc.)

3. Market Development

- Identify new business opportunities and potential markets to expand brand reach.
- Monitor competitor activities, pricing,



and market movements to provide inputs for tactical decisions.
- Support network expansion or rationalization initiatives in coordination with Regional and Network Development teams.

4. Customer Experience

- Ensure consistent implementation of customer-centric sales processes.
- Monitor customer satisfaction indices ( PSF/CSI), fostering strong customer centric culture and a relationship of trust and reliability with the customers for an exceptional brand experience.
- Support dealers in resolving escalations and ensuring prompt customer grievance redressal and drive initiatives to enhance customer satisfaction and brand image.

5. Reporting & Coordination

- Maintain regular reporting on dealer performance, market insights, and business forecasts.
- Provide inputs for planning, demand forecasting and product feedback to HO • Work closely with the Regional Sales Manager to align territory plans with regional objectives.
- Share timely market intelligence with the Regional Sales Manager (RSM) and Head Office (HO), including updates on competition, government regulations, and other key business areas

Qualifications & Experience:

- B.Tech /B. E/ MBA.
- 8-12 years of experience in Automotive Sales / Channel Management (preferably passenger vehicle or premium segment).
- Proven track record of achieving sales targets and managing dealer relationships.
- Strong communication, negotiation, and analytical skills.
- Willingness to travel extensively within the assigned territory.

Key Competencies:

- Sales and negotiation skills
- Channel & relationship management
- Market and consumer insight
- Execution excellence
- Problem-solving & decision-making ability
- Result orientation and teamwork

📌 Area Sales Manager - EAST - Motors - OEM (Kolkata)
🏢 JSW Group
📍 Kolkata