Role & responsibilities

- Plan, execute and optimise digital marketing campaigns across Google Ads, Meta Ads, YouTube and other relevant digital platforms.
- Manage campaigns across Search, Performance Max, Display, Video, Demand Gen, Meta and other performance channels.
- Develop digital campaigns aimed at driving store visits, leads, website traffic, customer engagement and conversions.
- Manage and optimise campaign budgets to achieve defined KPIs and ROI/ROAS objectives.
- Conduct keyword research, audience segmentation, competitor analysis and campaign optimisation.
- Develop and manage audience targeting, remarketing, custom audiences and lookalike audiences.
- Monitor campaign performance including impressions, reach, CTR, CPC, CPM, CPL, conversions, store visits and ROAS.
- Coordinate the brand's presence across Instagram, Facebook, YouTube and other relevant social platforms.
- Work with internal teams and creative agencies to develop reels, videos, static creatives, campaign communication and digital content.
- Develop platform-specific content calendars in line with ongoing offers, product launches, festivals and brand campaigns.
- Coordinate influencer and creator marketing campaigns, wherever required.
- Support digital communication through WhatsApp, RCS, SMS and CRM-led customer campaigns.
- Implement and monitor campaign tracking through Google Analytics, Google Tag Manager, Meta Pixel and other measurement tools.
- Prepare regular digital marketing dashboards and reports with actionable insights and recommendations.
- Monitor competitor digital campaigns, content strategies, promotional communication and emerging trends.
- Coordinate with external digital, creative, media and influencer agencies for campaign execution.
- Work closely with Marketing, Sales,



E-commerce and Retail Operations teams to align digital initiatives with business objectives.
- Stay updated on recent digital platforms, advertising formats, AI-based marketing tools and changing consumer behaviour.

Preferred candidate profile

- 46 years of hands-on experience in Digital Marketing / Performance Marketing.
- Strong working knowledge of Google Ads and Meta Ads Manager.
- Experience with Google Search, Performance Max, YouTube, Display and Meta campaigns.
- Good understanding of SEO, SEM, social media marketing and content marketing.
- Working knowledge of Google Analytics (GA4), Google Tag Manager and conversion tracking.
- Strong understanding of digital marketing metrics including CTR, CPC, CPM, CPL, CPA, ROAS and conversion rate.
- Ability to analyse campaign data and translate insights into actionable optimisation strategies.
- Experience in managing digital marketing agencies and creative partners.
- Strong understanding of Telangana/Hyderabad's digital audience and consumer behaviour will be preferred.
- Strong communication, coordination and presentation skills.
- Ability to communicate effectively in Telugu, Hindi and English is mandatory.
- Good working knowledge of MS Excel and PowerPoint.

Preferred Candidate Profile

Candidates with digital marketing experience in Consumer Electronics, Retail, E-commerce, FMCG, Telecom, Consumer Durables, Smartphones or other consumer-facing categories will be preferred.

The candidate should be hands-on rather than purely supervisory and should have experience independently managing campaigns, analysing performance and working with agencies/internal teams to achieve business objectives.

Key Success Measures

Digital Reach & Engagement | Store Visits | Lead Generation | Campaign ROAS | Customer Acquisition | Social Media Growth | Cost Efficiency | Campaign Execution | Conversion Performance

📌 Walk-in || Assistant digital Marketing Manager (Hyderabad)
🏢 Electronics Mart India
📍 Hyderabad