Role summary

Own day-to-day Meta (Facebook/Instagram) advertising for ecommerce clients — from campaign build to scaling — with direct accountability for spend efficiency and revenue outcomes.

> Key responsibilities

- Plan, launch and manage Meta ad campaigns across the full funnel: Advantage+ Sales, prospecting, catalogue retargeting and remarketing.
- Structure and scale campaigns for D2C ecommerce — manage budgets, bidding and account structure to hit ROAS/CAC and MER targets.
- Set up and maintain catalogue/feed-driven campaigns, audiences (lookalikes, interest, custom, exclusions) and creative testing frameworks.
- Own tracking integrity: Meta Pixel, Conversions API (CAPI), Event Match Quality, Consent Mode — coordinate with the tracking/dev team where needed.
- Run structured creative testing (angles × hooks), brief creative teams, and act on performance to refresh fatigued assets.
- Monitor daily performance, manage frequency and budget pacing, and diagnose drops using platform, GA4 and Shopify data.
- Report weekly on spend, ROAS, CAC,



AOV and blended performance; flag risks and opportunities proactively.
- Stay current on Meta platform changes, policy and ad account health (bans, disapprovals, resolution).

> Must-have skills

- 3+ years managing Meta Ads with demonstrable D2C/ecommerce scaling results (share account/spend scale in interview).
- Hands-on with Advantage+, catalogue ads, CAPI/Pixel setup, and audience strategy.
- Comfortable with Shopify, GA4 and Meta reporting; can read data and act on it, not just pull numbers.
- Solid grasp of creative-performance relationship and testing discipline.

> Good to have

- Experience with server-side tracking (GTM/Stape), TikTok Ads, or Google Ads.
- Agency background managing multiple ecommerce accounts.

> What success looks like

Sustained, profitable scaling of client accounts against blended MER/CAC targets, with clean tracking and a consistent creative testing pipeline.

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

📌 ECommerce/C Meta Ads Executive (Gota)
🏢 OLBUZ
📍 Gota