Job Summary

We are looking for a data-driven and creative Digital Marketing Executive to join our growing marketing team. In this role, you will be responsible for planning, executing, and optimizing our online marketing campaigns across multiple channels. Your primary goal is to enhance brand awareness, drive high-quality web traffic, and generate measurable leads that convert into customers.

The ideal candidate has a robust grasp of current digital marketing tools and strategies and is able to lead integrated digital campaigns from concept to execution.

Key Responsibilities

- Campaign Management:
- Plan, execute, and monitor all digital marketing efforts including SEO/SEM, email, social media, and display advertising.
- Design and maintain our brand presence across all relevant social media channels (e.g., LinkedIn, Facebook, Instagram, Twitter).
- Launch and optimize paid advertising campaigns using platforms like Google Ads and Meta Ads Manager to scale brand acquisition.
- Content & Website Optimization:
- Execute SEO strategies including detailed keyword research, gap analysis, and image optimization to improve organic search rankings.
- Collaborate with design and content teams to create engaging user experiences (UI/UX) and high-converting landing pages.




- Manage email marketing initiatives by designing newsletters, promotional blasts, and setting up automated drip sequences.
- Analytics & Performance Tracking:
- Measure and report performance of all digital marketing campaigns against pre-determined KPIs (ROI, conversion rates, and CTRs).
- Utilize web analytics tools such as Google Analytics and Search Console to map customer behavior and funnel drops.
- Conduct A/B testing on creatives, ad copy, and landing pages to iteratively improve overall conversion rates.

Required Skills & Qualifications

- Education: Bachelor’s degree in Marketing, Communications, Business, or a closely related field.
- Experience: 1–3 years of proven experience managing digital marketing campaigns.
- Technical Skills:
- Solid understanding of core SEO, SEM, PPC, and Growth Marketing principles.
- Hands-on proficiency with tools like HubSpot, Ahrefs, SEMrush, or similar marketing automation stacks.
- Basic knowledge of HTML/CSS and Content Management Systems like WordPress is a strong plus.
- Soft Skills: Exceptional written and verbal communication, analytical mindset, and a proactive attitude toward learning industry trends.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Ganpati Enterprises
📍 India