Job Description: TV & Digital Media Operations Executive

Department: Media Operations
Specialization: TV & Digital Media Planning, Operations, Traffic & Post-Buy Analysis
Education: Any Graduate
Experience: Minimum 1 year of relevant experience
Location: Kolkata

Key Responsibilities

1. TV Media Operations & Ad Trafficking

- Coordinate day-to-day TV advertising campaigns with broadcast networks, channels, agencies and sales houses.
- Prepare and circulate Release Orders (ROs), Commercial Instruction Sheets, telecast schedules and copy instructions.
- Ensure timely submission of advertisement creatives, clearance certificates and required documents to respective channels/networks.
- Coordinate with broadcasters to ensure scheduled commercials are telecast as booked.
- Monitor campaign execution and maintain accurate telecast records and documentation.

2. Digital Media Operations

- Coordinate execution and trafficking of digital advertising campaigns across platforms such as YouTube, Google, Meta, OTT, websites, apps and other digital platforms.
- Manage digital campaign creatives, campaign details, targeting information, URLs, tracking links and other required assets.
- Monitor campaign delivery, impressions, reach, clicks, video views, engagement and other relevant performance metrics.
- Coordinate with digital platforms/agencies for campaign setup, troubleshooting and optimization support.
- Maintain daily campaign performance reports and delivery records.

3. Post-Buy Analysis & Reconciliation

- Reconcile TV telecast logs with booked schedules and identify missed,



short-duration or incorrectly telecast spots.
- Coordinate for make-goods/compensation spots wherever applicable.
- Reconcile digital campaign delivery reports with booked campaign commitments.
- Verify campaign performance reports, invoices and supporting documents before final billing.
- Prepare post-campaign reports and highlight discrepancies to the concerned teams.

4. Media Reporting & MIS

- Prepare daily, weekly and monthly media operation reports, campaign trackers and MIS.
- Maintain Excel-based databases for bookings, schedules, telecasts, digital delivery and billing.
- Track campaign status, pending materials, telecast confirmations, missed spots and make-goods.
- Maintain proper records for client reporting, internal audits and billing reconciliation.

5. Coordination & Communication

- Coordinate with TV channels, broadcasters, digital platforms, media agencies, clients, creative teams and internal finance teams.
- Follow up on pending creatives, campaign approvals, telecast confirmations, performance reports and invoices.
- Handle operational issues and ensure timely resolution to avoid campaign delivery delays.

Required Skills & Specialties

- TV Media Operations & Ad Trafficking




- Digital Media Operations & Campaign Trafficking
- Media Planning & Scheduling
- Post-Buy Analysis & Reconciliation
- TV Telecast Log Verification
- Digital Campaign Performance Monitoring
- MIS & Media Reporting
- Release Orders (RO) & Commercial Instructions
- Make-Good & Missed Spot Management
- Client & Broadcaster Coordination
- Gmail / Email Communication
- MS Excel – Advanced Excel preferred
- MS Word
- MS PowerPoint
- AI Tools for Media Operations, Reporting & Productivity

Preferred Technical Skills

- Knowledge of Excel formulas, Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS, COUNTIFS and data reconciliation.
- Familiarity with Google Sheets, Google Analytics/GA4, Google Ads, YouTube Ads and Meta Ads is an advantage.
- Basic understanding of digital advertising metrics such as Impressions, Reach, CTR, CPC, CPM, CPV, Views and Conversion.
- Ability to use AI tools for report preparation, data analysis, email drafting, campaign monitoring and operational automation.

Candidate Profile

- Any Graduate with minimum 1 year of relevant experience in TV Media, Digital Media, Advertising, Media Operations, Ad Operations or Media Agency operations.
- Strong communication, coordination and follow-up skills.
- Positive analytical and numerical ability.
- Strong attention to detail and accuracy.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Candidates with experience in both TV and Digital Media Operations will be preferred.

Pay: ₹18,000.00 - ₹23,000.00 per month

Work Location: In person

📌 TV + Digital Media Operation Specialties (Kolkata)
🏢 ASIAN SHOPPING CLUB
📍 Kolkata