Katyayani Organics is looking for an experienced Product Marketing Manager to lead product positioning, go-to-market strategy, launches, user acquisition and product adoption for our mobile app products.
Roles & Responsibilities
- Develop GTM strategy, product positioning & messaging
- Plan and execute product launches & marketing campaigns
- Drive user acquisition, engagement & app adoption
- Conduct market & user research
- Monitor campaign and product performance metrics
- Work closely with Product, Design & Sales teams
Skills & Requirements
- 8+ years of Product Marketing experience
- Mandatory experience with B2B/B2C mobile app products
- Solid knowledge of GTM, Product Positioning & User Research
- Experience in App Store Growth & Campaign Management
- Strong analytical and communication skills
- Ability to work cross-functionally with Product & Design teams
Pay: Up to ₹1,000,000.00 per year
Benefits:
- Health insurance
- Leave encashment
- Paid sick time