About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description:

JOB DESCRIPTION

Role Title- CVP & Head – KAM & Strategic Initiates

Proposed Band - 3B

Reports To - SVP & Head – Credit Life (Band 2)

Company- Axis Max Life Insurance

Function/ Department - Group Credit Life

1. Job Purpose

CVP & Head - Key Account Manager & Strategic Initiatives is responsible for managing, growing, and strengthening relationships with major NBFCs and national-level distribution partners. This role drives national revenue delivery, partner strategy, planning & execution of strategic initiatives (digitization, identifying new revenue streams, designing & executing sales choreography etc). Position holder ensures smooth coordination between internal teams and partner organizations while delivering consistent performance, operational efficiency, and compliance with IRDAI norms.

Strategic Partnerships will be responsible for driving strategic growth across new growth avenues of Branch & Wealth Verticals within CABR. This role leads revenue sales, business development, partner acquisition, revenue maximization, regulatory compliance, and relationship management with key broking partners across India. The incumbent is accountable for P&L;, zone productivity, capability building, and long-term business sustainability.

2. Major Responsibilities

1. National Partner Relationship Management

- Develop and manage relationships with key national accounts to drive long-term business growth in Credit Life
- Build and maintain strong relationships with partner CXOs, regional heads, and functional teams.




- Align partner priorities with Channel goals through structured engagement.
- Identify recent business opportunities within existing accounts and work towards expanding counter share.
- 2. Revenue Growth & Business Delivery
- Own national revenue targets (New Business, Renewal) from assigned accounts/partners.
- Develop and execute partner -specific business plans and growth strategies.
- Drive product & value penetration, counter share and channel productivity.

3. Partner Strategy & Joint Business Planning

- Conduct annual & quarterly joint business planning meeting with partner leadership.
- Identify new revue opportunities.
- Monitor performance, track KPIs, and implement corrective actions proactively.

4. Compliance, Governance & Documentation

- Represent the Key Accounts function in Monthly Business Reviews (MBRs) by presenting account performance, competitive analysis, and strategic updates to the CEO, CFO, and CBO.
- Collaborate with Pricing, Actuarial, Product, and Business Development teams to design tailored product solutions, develop business proposals, and support commercial negotiations.
- Ensure partners comply with IRDAI guidelines, internal governance norms, and audit requirements.
- Oversee onboarding formalities, agreements, licensing, and documentation.
- Conduct periodic compliance checks and support audit readiness

5. Market Insights & Competitor Tracking

- Monitor market trends, competitor initiatives, and industry developments.
- Share insights with Product, Digital, and Marketing teams to support innovation.
- Identify portfolio risks and opportunities for deeper collaboration.

6. Stakeholder & Team Coordination

- Work with zonal, regional sales teams to drive value and counter share penetration at the ground level.
- Provide leadership, guidance, and motivation to regional stakeholders to drive broker performance.
- Conduct training sessions, capability programs, and partner engagement initiatives.

7. Team Leadership & People Development

- Build, mentor,



and lead a high-performing teams of KAMs
- Drive a culture of accountability, collaboration, and performance excellence.
- Develop talent pipelines and strengthen capability within the KAM function.

8. Operations, Process Strengthening & Support

- Coordinate with internal teams—Underwriting, Claims, Operations, Finance—to ensure smooth issuance, servicing, and payouts.
- Resolve escalations quickly and strengthen partner experience.
- Track and improve SLA metrics, TAT, and operational efficiency.

4. STAKEHOLDERS

Internal:

- CEO, Chief Business Officer – Partnership Channel, CFO, Head – Pricing, Head- Products, SVP & Head -Credit Life

External:

- CXO/Founder Level with partner institutions
- Zonal & Regional Leadership at partner institutions

Financial Dimensions (FY)

§ Revenue Responsibility: Direct/ Indirect – Both

§ Total revenue: INR 1000 Cr for FY’27 6000 Cr by FY’31

Other Dimensions (FY)

(Significant volume dimensions associated with the job)

§ Total Team Size: 10

§ Number of Direct Reports: 2-3

§ Number of Outsourced employees: NA

§ No. of active partners: 30 partners/accounts Pan India presence + 44 to be added for FY’27. 150-200 partners by FY’31

§ No. of geographies: National Role

5. JOB SPECIFICATIONS

Skills & Knowledge

a) Qualifications

§ Minimum Qualification: Master is Business Administration

b) Work Experience

§ Minimum 20 years of experience

§ Strong understanding of Credit Life / Credit Protect ecosystems.

- Excellent relationship-building and stakeholder management skills.
- Strong analytical, strategic planning, and business acumen.
- Negotiation and problem-solving capability.
- Ability to handle large accounts and multi-functional interactions.
- Strong communication, presentation, and influencing skills.

Proficiency in CRM, MIS dashboards, and data-driven decision-making

Major KPIs

- Achieve Credit Life revenue targets
- Growth in new business from partners
- Strengthening CXO-level relationships
- Expansion of business with existing partners
- Addition of new partners
- Identification of new revenue opportunities
- Regulatory and internal policy adherence

State:

Home Office

Branch:

Gurugram -90C

Department:

Group Business

Function:

Group Business - Credit Life Sales

Posted On:

30-Apr-2026

📌 CVP & Head - KAM & Strategic Initiatives (India)
🏢 AxisMaxlife
📍 India