Position: Associate - Product Marketing
Experience: 0-3 Years
Location: Kochi

Job Summary:

The Junior Associate - Product Marketing at Cavli Wireless will support the development and execution of product marketing initiatives, collaborating with cross-functional teams to ensure effective positioning, messaging, and promotion of cellular IoT products. This role offers an excellent chance to gain hands-on experience in product marketing strategies, content creation, and campaign execution.

Key Responsibilities:

Product Knowledge & Content Creation:

● Maintain a comprehensive, up-to-date knowledge base of the product portfolio.

● Contribute to the creation of marketing content across various platforms, including technical blogs, white papers, landing pages, and more.

● Track product lifecycle stages and monitor roadmap milestones to ensure marketing initiatives align with upcoming product updates.

● Assist in managing product marketing deployment timelines and content curation.

Sales Enablement & Support:

● Provide technical data, support, and resources to enable the sales team to perform effectively, including battle cards, case studies, product presentations, brochures, sales decks, one-pagers, and other materials.

● Educate marketing and sales teams on product features, capabilities, and key messaging.

● Regularly update and optimize sales collateral, case studies, brochures, battle cards, and presentations.

Marketing Campaigns & Storytelling:

● Assist in the creation, management, and execution of targeted product marketing campaigns.





● Help shape and communicate Cavli’s product storytelling and brand voice across all channels.

● Support the development and execution of go-to-market strategies for product launches.

● Contribute to the planning and execution of multi-channel marketing campaigns, including landing pages, emailers, press releases, social media posts, blogs, videos, and digital PR initiatives.

Market Research & Cross-Functional Collaboration:

● Conduct market research to identify industry trends, customer needs, and competitive positioning.

● Provide insights to guide product positioning, industry trends, and competitive differentiation.

● Work closely with cross-functional teams to gather insights and implement product marketing strategies for Cavli’s offerings.

Qualifications:

● Bachelor’s degree in Electrical/Electronics Engineering or related field.

● 1-3 years of experience in product marketing, preferably in the IoT or technology domains.

● Strong foundational knowledge of electronics, integrated circuits, and the Cellular IoT landscape.

● Basic understanding of market trends and product lifecycles in the IoT space.

● Excellent written and verbal communication skills.

Preferred Skills:

● Strong analytical skills with the ability to use data to influence decisions.

● Proven ability to work cross-functionally and collaborate effectively with multiple stakeholders.

● Proficiency with tools for content creation, analytics, and customer engagement.

Work Location: In person

📌 Associate - Product Marketing (India)
🏢 Cavli Wireless
📍 India