Social Media Ads Specialist

Company: High Mountains
Location: Mohali Industrial Area, Phase 7, Punjab
Job Type: Full-time
Work Mode: In office
Working Days: Monday to Saturday
Timings: 11:00 AM to 8:00 PM
Salary: ₹20,000–₹30,000 per month
Experience Required: Minimum 2 years

Job Description

High Mountains is looking for an experienced Social Media Ads Specialist to plan, execute, and optimise paid advertising campaigns. The ideal candidate should have hands-on experience with Meta Ads, Instagram Ads, and other social media advertising platforms, with a strong focus on lead generation, conversions, and return on investment.

Key Responsibilities

- Plan, create, and manage paid advertising campaigns across Meta, Instagram, and other relevant platforms.
- Develop audience targeting, retargeting, and lookalike audience strategies.
- Monitor campaign performance, budgets, leads, conversions, and ROI.
- Conduct A/B testing of ad creatives, copy, audiences, and campaign objectives.
- Optimise campaigns to reduce cost per lead and improve conversion rates.
- Coordinate with content and design teams to develop effective ad creatives.
- Install and manage Meta Pixel and conversion-tracking tools.
- Prepare weekly and monthly campaign performance reports.
- Stay updated with advertising trends, platform policies, and algorithm changes.
- Support promotional campaigns for travel packages, destinations,



and experiences.

Requirements

- Minimum 2 years of experience in social media advertising or performance marketing.
- Strong practical knowledge of Meta Ads Manager and Instagram advertising.
- Experience managing lead-generation and conversion campaigns.
- Understanding of campaign metrics such as CPC, CPM, CTR, CPL, CPA, and ROAS.
- Knowledge of audience research, remarketing, and conversion tracking.
- Strong analytical and problem-solving skills.
- Good communication and coordination abilities.
- Experience in the travel, hospitality, or tourism industry will be an advantage.
- Candidates must have their own laptop.

Preferred Skills

- Knowledge of Google Ads, Snapchat Ads, or other advertising platforms.
- Basic understanding of landing pages and lead funnels.
- Ability to write engaging ad copy.
- Familiarity with Google Analytics and reporting tools.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Flexible schedule

Application Question(s):

- How many years of experience do you have in social media advertising?
- Which advertising platforms have you used?
- Have you managed lead-generation campaigns?
- What are your salary expectations?
- Do you have your own laptop?
- When can you join?

Location:

- Mohali, Punjab (Required)

Shift availability:

- Day Shift (Required)

Work Location: In person

📌 Social Media Ads Specialist (India)
🏢 High Mountains
📍 India