FMCG PRODUCT & GROWTH EXECUTIVE

Company: SABOLS Foods India Private Limited
Brands: SABOLS Packaged Drinking Water and Wild Earth Foods
Location: Coimbatore, Tamil Nadu
Job Type: Full time, Permanent
Experience: 2–4 years preferred; exceptional candidates with 1+ year may apply
Salary: ₹25,000–₹30,000 per month
Work Mode: In person with local field visits

ABOUT THE ROLE

SABOLS Foods India Private Limited is looking for a curious and execution-focused FMCG Product & Growth Executive to work closely with management across product research, vendor development, digital marketing and customer acquisition.

The selected candidate will support the growth of SABOLS Packaged Drinking Water and Wild Earth Foods, our emerging D2C platform for natural and health-focused food products.

This is not solely a social-media role. It combines research, vendor coordination, digital campaigns, e-commerce and field-level business development.

KEY RESPONSIBILITIES

- Research FMCG, natural-food and health-focused product opportunities
- Study competitors, ingredients, pricing, packaging, reviews and consumer trends
- Identify manufacturers, suppliers, packaging vendors, laboratories and other partners
- Obtain and compare quotations, samples, minimum-order quantities and commercial terms
- Maintain organised product, vendor and competitor databases
- Coordinate product samples, testing, packaging and launch preparation
- Support product listings, website content and e-commerce activities
- Plan social-media content and coordinate creatives, photography, videos and campaigns
- Run or support Meta Ads, Google Ads, WhatsApp marketing and online lead generation
- Monitor leads, conversions, CPL, CAC and ROAS
- Use AI tools for research, content ideation, competitor analysis and reporting
- Identify and approach corporate customers for SABOLS Packaged Drinking Water
- Conduct vendor,



market and customer visits within Coimbatore
- Follow up on enquiries, trials, proposals and quotations
- Prepare weekly reports covering research, vendors, campaigns, leads and conversions

REQUIRED SKILLS AND EXPERIENCE

- 2–4 years of experience in FMCG, food, beverages, D2C, e-commerce, product marketing, sourcing, digital marketing or business development
- Understanding of FMCG products, consumer behaviour and market competition
- Ability to independently research products and identify vendors
- Working knowledge of social-media campaigns and digital marketing
- Experience in generating and following up on leads
- Strong communication, negotiation, coordination and reporting skills
- Willingness to conduct regular field visits
- Proficiency in Excel, PowerPoint, email and online research
- Good English and Tamil communication

PREFERRED QUALIFICATIONS

- Experience in food, beverages, dairy, packaged foods, wellness products or packaged drinking water
- Qualification in Food Technology, Agriculture, Agribusiness, Business, Marketing or a related field
- Experience with Meta Ads, Google Ads, GA4, e-commerce or online marketplaces
- Exposure to product launches, vendor sourcing, packaging or consumer research
- Familiarity with Canva, content creation and AI productivity tools
- Two-wheeler with a valid driving licence

WHAT WE OFFER

- Salary of ₹25,000–₹30,000 per month, based on capability
- Performance incentives and approved field-travel reimbursement
- Direct exposure to management and business decision-making
- Hands-on involvement in product research, vendor development, campaigns and launches
- Opportunity to grow into a product, category, brand or growth-management role

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance

Experience:

- Performance marketing: 3 years (Preferred)

Willingness to travel:

- 50% (Preferred)

Work Location: In person

📌 Digital Marketing & Business Development Executive – FMCG (Coimbatore)
🏢 SABOLS FOODS INDIA
📍 Coimbatore