Position: EXECUTIVE – TELECALLING & LEAD FOLLOW-UP

Department: Pre-Sales

Location: Gurugram

Reporting To: Manager – Pre-Sales & Lead Conversion

Experience: 1–4 years in Telecalling, Inside Sales, Pre-Sales or Real Estate

Industry Preference: Real Estate / Residential Property / Financial Services / Customer Acquisition

Salary: 6Lakh-9Lakh/Year

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1. ROLE PURPOSE

The Executive – Telecalling & Lead Follow-up will be responsible for outbound calling, systematic follow-up and re-engagement of existing, cold and inactive leads.

The primary objective is to identify genuine prospects, nurture them through regular communication and generate qualified opportunities and appointments for the Pre-Sales Manager and Sales Team.

The Executive will play a critical role in ensuring that old, cold and unresponsive leads are not lost due to lack of follow-up.

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2. KEY RESPONSIBILITIES

A. Cold & Old Lead Calling

* Call cold, old and dormant leads from the company’s existing database.

* Reconnect with previous enquiries and understand their current requirements.

* Identify whether the customer is still looking for property.

* Update customer information, requirement and buying timeline.

* Maintain a professional and persistent approach without being intrusive.

B. Lead Follow-up & Nurturing

* Follow up regularly with leads who have not yet made a decision.

* Contact unresponsive and inactive prospects through calls and WhatsApp.

* Maintain a structured follow-up schedule for every active lead.

* Share approved project information, brochures, location details and other relevant material.

* Keep prospects engaged until they are ready for further discussion or a site visit.

* Reconnect with leads at appropriate intervals based on their buying timeline.

C. Basic Lead Qualification

Understand and record:

* Preferred location

* Property requirement

* Approximate budget

* Investment or end-use requirement

* Purchase timeline

* Funding/payment preference

* Current level of interest

Identify Hot, Warm, Cold and Not Qualified prospects based on the company’s lead qualification process.

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3. APPOINTMENT & SITE-VISIT SUPPORT

* Generate appointments and callbacks for the Manager/Sales Team.





* Identify prospects showing genuine buying intent.

* Pass qualified and high-intent leads to the Manager – Pre-Sales & Lead Conversion.

* Assist the Manager in coordinating site visits.

* Follow up with customers before scheduled appointments.

* Follow up with customers who postpone or miss appointments.

* Support the reactivation of prospects after site visits where required.

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4. CRM & DATABASE MANAGEMENT

* Maintain accurate customer records in the CRM/database.

* Record every important call, conversation and customer response.

* Update lead status after every meaningful interaction.

* Ensure the next follow-up date is recorded for active prospects.

* Maintain proper records of old, inactive and reactivated leads.

* Avoid duplicate entries and maintain database hygiene.

* Ensure no assigned lead remains unattended.

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5. LEAD HANDOVER

When a prospect demonstrates solid buying intent, the Executive should:

Identify → Qualify → Record → Escalate → Handover

Hot and qualified leads should be immediately shared with the Manager – Pre-Sales & Lead Conversion along with:

* Customer requirement

* Budget

* Preferred location/project

* Buying timeline

* Key objections/questions

* Conversation history

* Proposed next action

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6. DAILY RESPONSIBILITIES

The Executive is expected to:

1. Review the assigned database every morning.

2. Prioritise pending follow-ups.

3. Make outbound calls to cold and old leads.

4. Follow up with active prospects.

5. Re-engage inactive/unresponsive leads.

6. Conduct basic qualification.

7. Generate callbacks and appointments.

8. Escalate hot/qualified prospects to the Manager.

9. Update CRM after every meaningful interaction.

10. Submit daily calling and follow-up activity reports.

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7. KEY PERFORMANCE INDICATORS (KPIs)

Performance will be measured on productive conversations and lead conversion,



rather than simply the number of calls.

Primary KPIs

* Outbound calls completed

* Meaningful conversations

* Leads successfully re-engaged

* Qualified leads generated

* Appointments/callbacks generated

* Site visits assisted/generated

* Old/cold lead reactivation

* Follow-up completion %

* CRM updation accuracy

Quality KPIs

* Quality of leads handed over to Manager

* Customer response rate

* Appointment show-up rate

* Follow-up discipline

* Database accuracy

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8. REQUIRED SKILLS

* Excellent communication and conversational skills.

* Clear and confident telephone manner.

* Good listening ability.

* Persistence and strong follow-up discipline.

* Ability to handle rejection professionally.

* Basic sales and customer-service skills.

* Ability to understand customer requirements.

* Comfortable using CRM, WhatsApp and calling systems.

* Basic knowledge of MS Excel/Google Sheets will be an advantage.

* Target-oriented and self-motivated.

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9. CANDIDATE PROFILE

The ideal candidate should be:

* Energetic, disciplined and comfortable making a high volume of outbound calls.

* Patient and persistent with cold and inactive leads.

* Comfortable speaking with customers from different backgrounds.

* Interested in developing a career in real estate sales and pre-sales.

* Able to follow a structured calling and follow-up process.

* Comfortable working with daily targets and performance reporting.

Prior experience in real estate telecalling, inside sales, BPO, banking, insurance or customer acquisition will be an advantage.

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10. REPORTING STRUCTURE

Manager – Pre-Sales & Lead Conversion

↓

Executive – Telecalling & Lead Follow-up

↓

Qualified / Hot Leads

→ Sales / Closing Team

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11. CORE OBJECTIVE

“Revive every possible opportunity, qualify genuine prospects and ensure that no valuable lead is lost due to inadequate follow-up.”

The Executive’s ultimate contribution will be measured by the movement of leads from:

COLD LEAD → CONTACTED → ENGAGED → QUALIFIED → APPOINTMENT → SITE VISIT

Apply Now: Send your CV/Resume to us.:

(phone hidden)

Pay: ₹45,000.00 - ₹50,000.00 per month

Work Location: On the road

📌 EXECUTIVE-TELECALLING & LEAD FOLLOW-UP (Gurugram)
🏢 allegiant real estate advisory services
📍 Gurugram