About the Role:

We are looking for a creative Digital Marketing Specialist to join our team. You will be

responsible for our digital marketing efforts using new media and digital tools to elevate

Easedementia brand across different digital platforms.

If you know how to creatively handle various online marketing tools, like websites, social

media channels, SEO/SEM, podcasts/webinars, and work with speed maintaining quality,

this position is for you. You will work with different teams to coordinate our marketing,

advertising and promotional activities. This role requires proficient lead generation,

campaign management from start to finish, measuring and analysing results / ROI and

adapting approach as necessary.

Responsibilities:

- Creation, implementation, and continual optimisation of the company s digital

advertising campaigns (Google Ads, LinkedIn etc) in line with Marketing strategy and

budget.

- Organizing webinars using Zoom or other relevant platform.
- Optimisation of the company website, developing user experience and content where

required, whilst driving SEO and SEM.

- Create landing pages for campaigns.
- Management of social media channels including content planning, scheduling, and

posting, plus community management, A/B testing, monitoring, and reporting on

performance.

- Owning the content calendar/posting of the blogs with ongoing SEO enhancement.
- Creation, implementation, and evaluation of the campaigns.
- Report on monthly digital advertising and social media performance against targets,

ensuring optimisation of channels and spend.

- Liaise with the different teams, graphic designers to ensure clear direction as part of

campaign set-up.

- Keep relevant stakeholders up to speed with campaign status.
- Report on wider campaign results i.e. lead generation from promotions and URL

tracking.





- Perform in-depth keyword research and competitor analysis.
- Undertake competitor research and identify new digital opportunities where

applicable.

- Analyze data using Google Analytics, Search Console, etc.
- Use retargeting and lookalike audiences to boost lead nurturing and conversions
- Track and grow the leads pipeline.
- Knowledge using different AI tools to maximize efficiency.

Requirements and skills:

- Bachelors / Masters degree (Marketing) or equivalent experience.
- 5 years’ experience in a similar digital marketing role.
- Demonstrable expertise in all aspects of digital marketing, managing campaigns

across social media and paid search advertising, including retargeting/remarketing.

- High proficiency with platforms such as Google Analytics, Google Ads, LinkedIn

Campaign Manager.

- Excellent knowledge of SEO/SEM, understanding how to apply keyword search

analysis to optimise campaign targeting.

- Robust knowledge of managing and developing social media channels using social

management platforms and listening tools such as Hootsuite.

- Proficient lead generation campaign management from start to finish, measuring and

analysing results/ROI and adapting approach as necessary.

- Excellent verbal and copywriting skills, communicating effectively with an

appreciation for appropriate tone of voice by platform and customer/stakeholder

segment.

- Solid experience using email service providers
- Working within brand guidelines and maintaining accountability for organisational

compliance.

- Confidence working with numbers; ability to pull data and structure basic analysis

(e.g. campaign performance, trend identification).

- Ability to work effectively with a diverse set of stakeholders to organise and drive

multiple workstreams, prioritising effectively during busy times or when urgent needs

arise.

Job Type: Full time

Pay: Up to ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Easedementia Technologies Pvt.Ltd
📍 India