# Social Media & Content Manager / Founder’s Office Executive

**Location:** Cuttack, Odisha

**Job Type:** Full-time | On-site

**Experience:** 1–3 years preferred

**Industry:** Education / Preschool / Parenting / Personal Brand

## About the Role

We are looking for a **creative, proactive, organised and digitally savvy Social Media & Content Manager / Founder’s Office Executive** to take ownership of the day-to-day digital presence of our school, parenting initiatives and associated platforms.

This is an **in-house role working closely with the Founder.**

The selected candidate will be responsible for planning, coordinating, creating, publishing and monitoring content across **Instagram, Facebook and YouTube**, while also managing the online community, collaborations and digital growth initiatives.

The role will also involve **Personal Assistant / Founder’s Office responsibilities**, including coordination, scheduling, follow-ups and day-to-day assistance to the Founder.

The candidate will have support from **internal team members for shoots, content production and other execution requirements**, but will be expected to take ownership of the planning, coordination, quality and timely execution of the overall digital function.

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## Key Responsibilities

### 1. Social Media Management

* Manage the day-to-day social media presence across:

* Instagram

* Facebook

* YouTube

* Other relevant digital platforms

* Develop and maintain a **monthly and weekly content calendar**.

* Plan content around school activities, events, festivals, education, parenting, children, community initiatives and campaigns.

* Create and schedule posts, Reels, Stories, short-form videos and other relevant content.

* Write or coordinate captions, hooks, descriptions and basic social media copy.

* Ensure consistency in brand voice, visual identity and communication.

* Stay updated with social media trends, formats, features and content opportunities.

### 2. Content Creation & Video Production

* Plan and coordinate regular **in-house shoots**.

* Identify what content needs to be captured and when.

* Shoot basic photos and videos using smartphones/cameras.

* Coordinate with teachers, staff and the internal content team during shoots.

* Have basic knowledge of lighting, framing, audio and video-making.

* Create or coordinate short-form videos and Reels.

* Have basic knowledge of video editing tools such as **CapCut, VN, Canva, InShot, Premiere Pro or similar platforms**.

* Be comfortable working with basic equipment such as tripod, lights, microphones and mobile shooting accessories.

* Coordinate with external professionals whenever specialised production is required.

**Note:** The candidate will not be expected to do everything alone. Internal team members will be available to support content shoots and execution. The candidate will be responsible for **planning, directing, coordinating and ensuring completion.**

### 3. YouTube Management

* Assist in planning and managing the YouTube channel.

* Develop ideas for long-form and short-form video content.

* Coordinate video shoots and uploads.

* Write basic titles, descriptions and other supporting content.

* Understand the fundamentals of YouTube Shorts, thumbnails, titles, retention and engagement.





* Monitor channel performance and recommend improvements.

### 4. Community Management

* Monitor and respond to comments, messages and DMs across platforms.

* Engage with parents, followers and the wider community.

* Identify important questions, concerns, feedback and opportunities.

* Maintain a positive and professional online presence.

* Encourage meaningful conversations and community engagement.

* Track relevant inquiries and leads generated through social media.

### 5. Collaborations & Digital Growth

* Identify relevant influencers, creators, educators, parenting communities and potential collaborators.

* Research and propose suitable collaboration opportunities.

* Coordinate with collaborators and manage communication/follow-ups.

* Monitor relevant trends and opportunities for the school and Founder.

* Suggest new content formats and campaigns to improve reach and engagement.

* Explore opportunities for cross-promotion and community building.

### 6. Analytics, Reporting & Performance

A key responsibility of this role will be **monitoring performance and providing clear reporting.**

The candidate will:

* Track reach, views, engagement, follower growth and other relevant metrics.

* Identify high-performing and low-performing content.

* Understand basic social media analytics.

* Provide **weekly performance updates**.

* Prepare a **monthly social media performance report**.

* Recommend what should be continued, changed or stopped based on data.

* Maintain a clear record of content published, performance and upcoming plans.

We are looking for someone who understands that **social media is not just about posting — it is about measuring, learning and improving.**

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## 7. Founder’s Office / Personal Assistant Responsibilities

The candidate will work closely with the Founder and will also assist with selected professional and personal-assistant responsibilities.

These may include:

* Managing and coordinating the Founder’s calendar.

* Scheduling meetings, calls and appointments.

* Coordinating shoots, events and engagements.

* Following up with team members, vendors, collaborators and external contacts.

* Maintaining task lists and ensuring timely follow-ups.

* Coordinating information between the Founder and internal teams.

* Assisting with day-to-day communication and organisation.

* Helping ensure important commitments, deadlines and follow-ups are not missed.

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# Who Are We Looking For?

We are looking for someone who is:

* **Creative and curious**

* Proactive and takes initiative

* Highly organised and good at follow-ups

* Comfortable working directly with a Founder

* Social-media savvy and aware of current trends

* Comfortable with both **content creation and coordination**

* Good at communicating with people

* Willing to learn and experiment

* Able to manage multiple priorities

* Responsible, trustworthy and discreet





* Comfortable working in a fast-moving environment

* Someone who looks at a problem and thinks **"How can I solve this?"** rather than waiting for instructions

## Required Skills

**Essential:**

* Good understanding of Instagram and Facebook

* Basic understanding of YouTube and YouTube Shorts

* Basic video-making and shooting skills

* Basic video editing skills

* Familiarity with Canva and/or basic design tools

* Understanding of Reels, Stories and short-form content

* Basic knowledge of social media analytics

* Good written and verbal communication

* Strong organisational and coordination skills

* Good working knowledge of English

* Ability to work on-site

**Good to Have:**

* Experience managing a brand's social media pages

* Experience in education, preschool, parenting, lifestyle or personal branding

* Experience with YouTube content

* Photography/videography experience

* Experience with CapCut, VN, Premiere Pro or similar editing software

* Experience coordinating influencer/creator collaborations

* Experience working directly with a Founder/entrepreneur

* Knowledge of Meta Business Suite and social media scheduling tools

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# What This Role Is NOT

This is **not simply a posting or scheduling job.**

We are not looking for someone who waits for a brief, creates one post and waits for the next instruction.

We are looking for someone who can take ownership and say:

**"Here is our content plan for this week."**

**"This content is performing well — let's create more around it."**

**"Our engagement has dropped — let's analyse why."**

**"There is an opportunity for a collaboration here."**

**"We need to shoot this today."**

**"These are the campaigns we should plan for next month."**

The ideal candidate should be able to **think → plan → coordinate → create → publish → analyse → improve.**

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# What We Offer

* Chance to work closely with the Founder

* Hands-on experience across education, parenting, content and personal branding

* An in-house creative and digital environment

* Support from internal team members for content production and execution

* Opportunity to take significant ownership of the digital function

* Opportunity to grow with a growing education and parenting brand

* Exposure to content strategy, community building, collaborations and digital marketing

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# Experience

**1–3 years of relevant experience preferred.**

Freshers with exceptional practical skills, strong portfolios and demonstrated social-media/content experience may also be considered.

**Portfolio / previous work will be given significant importance.**

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# How to Apply

Interested candidates should submit:

1. Updated Resume

2. Portfolio or examples of social media work

3. Instagram/Facebook pages previously managed, if applicable

4. Examples of Reels/videos edited or created

5. YouTube work, if applicable

6. A brief introduction about yourself

7. Current location

8. Current/last drawn salary

9. Expected salary

10. Notice period / availability to join

**Please apply only if you are comfortable with an on-site role and are genuinely interested in content, social media, community building and working closely with a Founder.**

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media & Content Manager / Founder’s Office Executive. (Cuttack)
🏢 Ashelles Public School
📍 Cuttack