About the Role

GUB Marketing is looking for an experienced Outbound Marketing Specialist to build and manage personalized outreach campaigns for B2B businesses.

This is not a basic “launch a campaign and leave it running” position. We need someone who understands digital marketing, customer acquisition, offers, funnels, and how to identify gaps in a prospect’s current marketing system.

You will be responsible for the complete outbound process—from researching competitors and sourcing qualified leads to writing personalized emails, managing follow-ups, and booking high-quality appointments.

Key Responsibilities

- Research our target industries, businesses, decision-makers, and competitors
- Build accurate and highly targeted B2B prospect lists
- Review each prospect’s website, advertising, offer, and sales funnel
- Identify gaps and opportunities in their current customer-acquisition process
- Write and send personalized outbound emails based on genuine research
- Create relevant outreach angles for different industries and prospects
- Manage follow-up sequences and respond to interested prospects
- Qualify prospects before booking appointments
- Book high-quality sales appointments with business owners and decision-makers
- Track outreach activity, responses, appointments, and conversion rates
- Test and improve messaging based on campaign performance
- Maintain accurate records inside our CRM and outreach systems
- Collaborate with our sales and performance marketing team

What We’re Looking For

- Prior experience in B2B outbound marketing, lead generation, or appointment setting
- A proven track record of booking qualified appointments through cold email
- A strong understanding of digital marketing, paid advertising, offers, and funnels
- Ability to research a business and identify genuine marketing or funnel gaps




- Strong written English and the ability to write concise, natural, personalized emails
- Experience reaching business owners and senior decision-makers
- Comfortable working with lead-sourcing tools, email outreach platforms, spreadsheets, and CRMs
- Strong attention to detail and ability to work toward daily and monthly targets
- Ability to work independently and take ownership of the outbound process

This Role Is Not Suitable for Someone Who

- Relies entirely on generic templates or mass email blasts
- Launches automated campaigns without monitoring or improving them
- Measures success only by the number of emails sent
- Has no understanding of digital marketing or customer-acquisition funnels

Compensation

- Competitive fixed monthly salary based on experience
- 10%–15% commission on every deal closed from the appointments you generate
- Solid earning potential for someone who can consistently book qualified appointments
- Opportunity to grow into a senior outbound or business development position

How to Apply

Please apply with:

- A brief overview of your B2B outbound experience
- The number and type of appointments you have previously booked
- The tools you have used for lead sourcing, email outreach, and CRM management
- An example of a personalized cold email you would send to a B2B prospect
- Any results or case studies that demonstrate your performance

Applications without relevant outbound experience or a personalized response will not be considered.

Pay: ₹50,000.00 - ₹150,000.00 per month

Application Question(s):

- Explain your experience in helping a B2B business scale through personalised emails
- Write a cold email pitching yourself for this role. This will be your practical test, and the candidate with the strongest email will be hired.

Work Location: Hybrid remote in Bengaluru, Karnataka

📌 Outbound Marketing SpecialistB Lead Generation (Bengaluru)
🏢 G.U.B Marketing
📍 Bengaluru