Key Responsibilities

1. Campaign Management

- Oversee the planning and execution of social media marketing campaigns for various clients.
- Ensure campaigns align with client goals and adhere to brand guidelines.

2. Execution of Campaigns

- Implement strategies to drive client growth and achieve digital marketing platform targets.
- Continuously optimize campaign performance to maximize ROI.

3. Client Servicing

- Serve as the primary point of contact for clients, ensuring effective communication and satisfaction.
- Build and maintain strong, long-term client relationships.

4. Digital Marketing Strategy & Account Management

- Develop and execute tailored digital marketing strategies for each client.
- Manage client accounts, including content scheduling, performance tracking, and reporting.

5. Influencer & Performance Marketing Coordination

- Identify and collaborate with influencers to enhance campaign reach and impact.
- Work closely with performance marketing teams to execute and optimize campaigns.

6. Shoot Management

- Plan and manage photoshoots or video shoots, ensuring high-quality output and timely delivery.
- Coordinate with creative and production teams to meet client expectations.

7. Trend Monitoring and Innovation

- Stay updated on the latest social media trends, algorithms, and platform updates.
- Incorporate innovative strategies and ideas to keep campaigns fresh and engaging.

8. Data Analysis and Reporting

- Analyze campaign performance metrics and present actionable insights to clients.
- Create detailed reports highlighting ROI, engagement rates, and overall success of campaigns.

9. Budget Management





- Plan and allocate campaign budgets effectively across various platforms.
- Ensure cost-efficiency while maximizing campaign impact.

10. Team Collaboration

- Coordinate with design, content, and creative teams to ensure cohesive campaign execution.
- Facilitate smooth communication and collaboration among internal teams and external stakeholders.

Required Skills and Qualifications

- Experience: Proven experience of at least 2 years in social media marketing campaign management or a related field.
- Expertise: Robust understanding of digital marketing platforms, tools, and performance metrics.
- Communication: Excellent communication and interpersonal skills for client servicing.
- Multitasking: Ability to manage multiple campaigns simultaneously and meet deadlines.
- Specialized Knowledge: Experience with influencer marketing, performance marketing, and planning and executing shoots.
- Analytical Skills: Proficiency in campaign data analysis and reporting.
- Creative Skills: Familiarity with creating mood boards and incorporating creative ideas into campaigns.

Job Type: Full-time

Pay: ₹23,000.00 - ₹38,000.00 per month

Ability to commute/relocate:

- Panaji, Goa: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Application Question(s):

- How soon would you be able to join, considering your notice period?
- Do you have any prior experience handling social media accounts of any casino brand or hospitality brand?
- Whats is your current CTC & Expected CTC?
- Please attach your portfolio link, including the campaigns you have executed?

Experience:

- Campaign Manager / Social Media Management: 1 year (Required)

Work Location: In person

📌 Senior Social Media Executive (Panaji)
🏢 Insights Media
📍 Panaji