Job Title: Digital Marketing Executive
Location: Kozhikode, Kerala
Employment Type: Full-time

Company Overview:
At AIMER Business School, we are on a mission to transform the education landscape. As a leading institution, we leverage innovation, technology, and forward-thinking to deliver world-class education to students globally. Our goal is to provide learners with personalized, accessible, and high-impact learning experiences. We are now looking for a dedicated and results-driven Digital Marketing Executive to join our team and play a pivotal role in shaping the future of our student recruitment efforts.

Job Overview: We are seeking a talented and motivated Digital Marketing Executive to join our agile marketing team. The ideal candidate should have a strong passion for digital marketing, staying abreast of the latest trends and technologies. The Digital Marketing Executive will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across various channels.

Responsibilities:

1. Digital Strategy Development:

· Contribute to the development of comprehensive digital marketing strategies aligned with overall business goals.

· Collaborate with cross-functional teams to ensure integration of digital marketing initiatives with other marketing efforts.

2. Campaign Management:

· Plan, execute, and optimize end-to-end digital marketing campaigns across channels such as social media, email, SEO, SEM, and display advertising.

· Monitor and analyze campaign performance, providing regular reports and insights for continuous improvement.

3. Content Creation and Management:





· Develop engaging and relevant content for various digital platforms.

· Manage content calendars to ensure a consistent and cohesive brand message.

4. SEO and Website Management:

· Optimize website content and structure for search engines to improve organic search performance.

· Stay updated on SEO best practices and implement changes to enhance website visibility.

5. Social Media Management:

· Manage and grow social media channels, creating engaging content and fostering audience interaction.

· Stay current on social media trends and explore new platforms for business promotion.

6. Email Marketing:

· Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.

· Ensure compliance with email marketing regulations and best practices.

7. Analytics and Reporting:

· Use analytics tools to measure and report on the performance of digital marketing campaigns.

· Provide actionable insights and recommendations for optimization.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, with a focus on campaign management and strategy.
- Strong understanding of digital marketing channels, tools, and best practices.
- Proficiency in using analytics tools (Google Analytics, etc.)



and experience with marketing automation platforms.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Up-to-date with the latest trends and best practices in digital marketing.

Preferred Skills:

- Experience with graphic design tools (e.g., Adobe Creative Suite).
- Knowledge of HTML, CSS, and basic web development concepts.
- Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint) is a plus.

Why Join Us?
At AIMER Business School, you will have the opportunity to:

- Innovative Environment: Work in a growth-oriented, innovative setting where your ideas will make a difference.
- Collaborative Culture: Be part of a collaborative, supportive, and inclusive work culture where everyone's voice is heard.

Advantages & Perks:

- Competitive Salary & Performance Bonuses: A competitive salary package with performance-based incentives.
- Work-Life Balance: A flexible 5-day workweek to support a healthy balance between your professional and personal life.
- Wellness: wellness programs.
- Generous Paid Time Off : Vacation, sick leave, casual leave and holidays to ensure you have time to recharge.
- Training & Development: Access to leadership programs, admissions training, and professional growth opportunities.
- Collaborative Team Culture: Work in a positive, inclusive environment with a team committed to making a difference in education.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Cell phone reimbursement
- Paid time off
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (India)
🏢 AIMER Business School
📍 India