Facebook Marketing Expert / Manager

Company: VibeCrafts
Location: Noida, Sector 8
Experience: 3–8 Years
Salary: Up to ₹70,000 In-Hand per Month
Work Mode: Work From Office
Interview: Face-to-Face Interview
Employment Type: Full-Time
Industry: E-Commerce / D2C / Home Décor

About VibeCrafts

VibeCrafts is a growing E-Commerce & D2C brand dealing in Home Décor, Home Furnishing, Furniture, Paintings, Mirrors, Lighting, Crafts and Lifestyle Products.

We are looking for an experienced and hands-on Facebook Marketing Expert / Manager who can take ownership of Facebook and Instagram marketing, paid campaigns, customer acquisition and online sales.

Role Overview

The candidate will be responsible for planning, executing, monitoring and optimizing Facebook & Instagram marketing campaigns to increase brand visibility, website traffic, customer engagement, conversions and online revenue.

The ideal candidate should have strong practical knowledge of Meta Ads Manager and experience working with E-Commerce/D2C businesses.

Key Responsibilities

- Plan and execute Facebook & Instagram marketing strategies.
- Manage and optimize Meta Ads Manager campaigns.
- Create and manage campaigns for website traffic, leads, conversions and purchases.
- Develop effective audience targeting strategies.
- Work with Custom Audiences, Lookalike Audiences and Retargeting.
- Manage product-based advertising and catalog campaigns.
- Monitor campaign performance and optimize budgets for better results.
- Track key metrics including ROAS, CPA, CPC, CPM, CTR, Conversion Rate and Revenue.
- Identify high-performing audiences, products and creatives and scale them.
- Conduct A/B testing of creatives, ad copies, audiences, placements and offers.
- Coordinate with the Creative team for effective Facebook and Instagram ad creatives.




- Manage remarketing campaigns for website visitors, product viewers and cart abandoners.
- Analyze customer behavior and campaign data to identify growth opportunities.
- Monitor Meta Pixel, conversion events and campaign tracking.
- Work closely with the E-Commerce, Creative and Marketing teams.
- Prepare regular campaign performance reports and provide actionable insights.
- Stay updated with Meta/Facebook advertising trends, tools, features and best practices.
- Continuously work toward improving website traffic, conversions, customer acquisition and online sales.

E-Commerce / D2C Experience

Experience in E-Commerce / D2C / Product-Based Businesses will be strongly preferred.

The candidate should understand the complete journey:

Facebook/Instagram Ad → Website → Product Page → Cart → Checkout → Purchase → Revenue

Experience in driving sales through an owned E-Commerce website will be an added advantage.

Requirements

- 3–8 years of relevant experience in Facebook Marketing / Meta Ads / Paid Social Marketing.
- Strong hands-on experience with Facebook & Instagram Ads.
- Excellent knowledge of Meta Ads Manager.
- Experience managing advertising budgets and optimizing campaigns.
- Strong understanding of audience targeting, retargeting and campaign scaling.
- Knowledge of Meta Pixel and Conversion Tracking.
- Strong understanding of ROAS, CPA, CTR, CPC, CPM and Conversion Rate.




- E-Commerce/D2C experience preferred.
- Robust analytical and problem-solving skills.
- Good communication and coordination skills.
- Ability to work independently and take ownership of campaigns.
- Should be comfortable working from office on a full-time basis.

What We Are Looking For

We are looking for someone who is hands-on and performance-focused.

The candidate should be capable of:

Research → Strategy → Campaign Setup → Testing → Optimization → Scaling → Sales

This role is suitable for professionals who have actual experience managing Facebook/Instagram campaigns and can connect advertising activity with traffic, conversions and business revenue.

Key Skills

Facebook Marketing | Instagram Marketing | Meta Ads | Meta Ads Manager | Paid Social | E-Commerce Marketing | D2C Marketing | Audience Targeting | Retargeting | Lookalike Audiences | Catalog Ads | Meta Pixel | Conversion Tracking | ROAS | CPA | CTR | CPC | CPM | Campaign Optimization | Campaign Scaling | Performance Reporting

Job Details

Position: Facebook Marketing Expert / Manager
Experience: 3–8 Years
Salary: Up to ₹70,000 In-Hand per Month
Work Mode: Work From Office – Noida
Interview: Face-to-Face Interview
Employment: Full-Time

Office: A-36, Sector-8, Noida
Nearest Metro: Noida Sector-16
Website: https://vibecrafts.com/
HR Email: [email protected]

Candidates with strong hands-on Facebook/Meta advertising and E-Commerce/D2C experience are encouraged to apply.

Pay: Up to ₹70,000.00 per month

Benefits:

- Provident Fund

Application Question(s):

- HOW MUCH EXP. YOU HAVE AS FACEBOOK MARKETING EXPERT?
- ARE YOU OKAY WITH NOIDA SECTOR 8 LOCATION?
- ARE YOU OKAY WITH WORK FROM OFFICE?

Work Location: In person

📌 FACEBOOK MARKETING MANAGER (Noida)
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