Job Information

- Industry Telecommunications
- Date Opened 09/18/2026
- Salary 10 K+
- Job Type Full time
- Work Experience 1-3 years
- State/Province Maharashtra
- Address balllewadi
- Zip/Postal Code 411001
- City Pune City
- Country India

Job Description

- Plan, set up, and manage paid campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search, PMax, Display), and other relevant platforms (LinkedIn, YouTube, Marketplaces).
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Own campaign performance metrics — CTR, CPC, CPL, CPA, ROAS — and continuously optimize for efficiency and scale.
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Conduct A/B testing on ad creatives, audiences, landing pages, and bidding strategies.
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Manage budgets across campaigns and platforms, ensuring optimal allocation based on performance data.
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Collaborate with the creative/design team to brief and refine ad creatives, videos, and copy for different funnel stages.
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Build and manage re targeting funnels and lookalike/custom audiences.
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Track and report performance through dashboards (Google Analytics, Meta Ads Manager, Google Ads, Looker Studio, etc.).
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Coordinate with the ecommerce team to align paid campaigns with product launches, offers, and inventory.
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Stay updated with platform algorithm changes, ad policies,



and emerging performance marketing trends (including AI-driven a d tools).
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Support the SEO/content team with paid amplification of blogs, landing pages, and organic content when relevant.
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Assist in tracking performance of WhatsApp/Email campaigns where paid and owned channels intersect.

Requirements

Requirements

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Minimum 1 year of hands-on experience managing paid campaigns on Meta Ads and Google Ads (agency or in-house).
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Working knowledge of Google Ads (Search, PMax, Display) and Meta Ads Manager.
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Understanding of key metrics: CPL, CPA, ROAS, CTR, conversion tracking, and pixel/tag implementation.
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Familiarity with Google Analytics (GA4), Google Tag Manager, and basic reporting tools (Excel/Google Sheets, Looker Studio a plus).
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Basic understanding of landing page optimization and conversion rate optimization (CRO).
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Robust analytical mindset — comfortable reading data and translating it into actionable optimizations.
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Good communication skills to collaborate with creative, sales, and ecommerce teams.
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Bonus: Experience with LinkedIn Ads, WhatsApp Business API campaigns (e.g., WATI), or performance marketing in home security/electronics/D2C/B2B hybrid businesses.

📌 Performance Marketer (India)
🏢 Discreet Solutions
📍 India