Job Description – Area Sales Manager (Institutional Sales) Job Title: Area Sales Manager – Institutional Sales Location: Anywhere in North India Industry: FMCG / Food Processing Job Summary: The Area Sales Manager – Institutional Sales will be responsible for leading and managing the institutional sales function within the assigned region. The role involves setting sales strategies, managing a team of sales officers, ensuring business development, and achieving revenue targets in the institutional segment. Key Responsibilities: 1. Sales Strategy & Business Expansion  Develop and implement sales plans and strategies to grow institutional sales in the region.  Identify new business opportunities and expand the institutional client base.  Drive sales initiatives to achieve and exceed revenue targets. 2. Team Management & Performance Tracking  Lead, train, and motivate a team of Sales Officers to maximize productivity.  Set sales targets for the team and ensure their achievement through effective monitoring.  Conduct regular performance reviews, coaching sessions, and skill deveprograms. 3. Client Relationship & Key Account Management  Develop and maintain strong relationships with high-value institutional clients.  Conduct high-level negotiations and finalize long-term contracts.  Address client concerns, ensure high service levels, and foster customer loyalty. 4. Market Analysis & Reporting  Analyze market trends, competitor activities,



and customer preferences to identify growth opportunities.  Prepare and present sales reports, forecasts, and business performance reviews to senior management.  Recommend pricing strategies and promotional activities to boost institutional sales.5. Coordination & Compliance  Collaborate with operations, logistics, and finance teams for smooth execution of orders.  Ensure all deals and transactions comply with company policies and legal requirements.  Represent the company at industry events, trade shows, and corporate meetings. Qualifications & Experience:  Education: Graduate / Postgraduate (Sales & Marketing preferred)  Experience: Minimum 6-8 years of experience in institutional sales, with at least 2 years in a managerial role. Key Skills & Competencies: ✔ Strong experience in institutional sales, corporate accounts, and B2B negotiations. ✔ Excellent team leadership and management skills. ✔ Strong understanding of pricing models, contracts, and bulk procurement processes. ✔ High-level communication, negotiation, and relationship-building skills. ✔ Proficiency in MS Office (Excel, PowerPoint, Word) and CRM tools. ✔ Ability to work under pressure and deliver results within deadlines.

Pay: ₹22,000.00 - ₹25,000.00 per month

Benefits:

- Cell phone reimbursement
- Adaptable schedule

Experience:

- Field sales: 1 year (Required)

Work Location: In person

📌 Agriculture field officer (India)
🏢 scope india
📍 India