19 Sep
|
Canapprove Immigration Services private
|
India
19 Sep
Canapprove Immigration Services private
India
Location- Coimbatore
Experience- 5 to 8 yrs
Key Responsibility Areas
Creative Quality and Approval
- Final creative sign-off on all Company deliverables prior to release.
- Maintain and document creative standards across design, copy, video, and social media output.
- Conduct structured internal reviews at concept, draft, and pre-delivery stages.
- Reject and rework output that does not meet the brand standard, providing actionable direction to the team.
Team Leadership and Capability
- Set individual objectives and conduct performance reviews for the internal creative function.
- Identify capability gaps; plan training, mentoring, and role changes as the department grows.
- Allocate resources across concurrent internal campaigns and department requests.
- Manage intern supervision structures and logically escalate unresolved performance issues to management.
Creative Direction and Execution
- Lead concept development for the Company's marketing campaigns and promotional initiatives.
- Art-direct video shoots, edits, and overarching design systems tailored to the target audience in TN and beyond.
- Personally execute or rework creative elements when required, maintaining hands-on command of at least one core discipline.
Internal Stakeholder Management
- Present and defend creative concepts to management and department heads.
- Translate internal department goals (e.g., from sales or regional teams) into actionable creative briefs for your team.
- Manage creative scope discussions and prioritize projects based on the Company's overarching business goals.
Brand Output and Positioning
- Direct the Company's published creative content and standardize process formats.
- Maintain strict visual and tonal consistency of the Company brand across all regional operations (with a solid focus on the Tamil Nadu market) and digital platforms.
- Contribute creative input to major internal presentations and brand partnerships.
Event & Webinar Coordination
- Take responsibility for the creative execution and coordination of Company events, specifically webinars, open houses, and offline seminars.
- Collaborate closely with the Digital Marketing Manager to drive the promotional efforts, registration funnels, and audience engagement strategies for these events.
- Ensure all event collateral (presentations, virtual backgrounds, landing pages, physical banners, and print materials) aligns perfectly with the overarching campaign vision.
Pay: From ₹50,000.00 per month
Work Location: In person
📌 Creative Head (India)
🏢 Canapprove Immigration Services private
📍 India