The Digital Marketing Team Lead will be responsible for managing and mentoring the digital marketing team, overseeing multiple client accounts, developing digital marketing strategies, monitoring campaign performance, and ensuring timely delivery of high-quality work.

The ideal candidate should have strong knowledge of digital marketing, including social media marketing, paid advertising, SEO, analytics, and client management. The candidate must be capable of leading a team, solving problems, and driving measurable business results.

Key Responsibilities1. Team Leadership & Management

- Lead, manage, and mentor the Digital Marketing Team.
- Allocate tasks and responsibilities among team members based on skills, workload, and project priorities.
- Monitor team productivity, performance, and deliverables.
- Conduct regular team meetings, performance reviews, and feedback sessions.
- Support the professional development and skill enhancement of team members.
- Ensure effective coordination between Digital Marketing, Creative, Content, SEO, and Web Development teams.
- Identify operational challenges and implement solutions to improve team efficiency.
- Maintain a positive, collaborative, and accountable work setting.

2. Digital Marketing Strategy

- Develop and execute comprehensive digital marketing strategies for multiple clients.
- Plan campaigns based on client objectives, target audience, budget, and business goals.
- Oversee social media marketing, paid advertising, SEO, content marketing, and digital campaigns.
- Identify new digital marketing opportunities, trends, platforms, and tools.
- Ensure marketing strategies are aligned with brand positioning and business objectives.
- Contribute to campaign ideation, planning,



and execution.

3. Paid Advertising & Campaign Management

- Oversee Meta Ads, Google Ads, and other relevant paid media campaigns.
- Monitor campaign performance, budgets, reach, impressions, CTR, CPC, CPL, ROAS, conversions, and other relevant KPIs.
- Review campaign setup, audience targeting, creative performance, and optimization.
- Ensure effective utilization of advertising budgets.
- Coordinate with the performance marketing team to improve campaign efficiency.
- Prepare campaign performance analysis and recommendations.
- Ensure tracking, pixels, conversion events, and analytics are implemented correctly.

4. Social Media Management

- Oversee social media strategies and content calendars for multiple clients.
- Review social media plans, captions, creatives, reels, and campaign content.
- Ensure timely publishing and execution of social media campaigns.
- Monitor audience engagement, reach, impressions, follower growth, and content performance.
- Ensure brand consistency across social media platforms.
- Guide the team in developing engaging and platform-specific content.
- Review social media trends and recommend relevant opportunities.

5. SEO & Website Marketing

- Oversee SEO strategies and activities for client websites.
- Guide the SEO team in keyword research, on-page SEO, technical SEO, content optimization, and link-building activities.
- Monitor organic traffic, keyword rankings, search visibility, and conversions.
- Review SEO reports and recommend improvements.
- Coordinate with the Web Development Team for technical SEO implementation.
- Ensure website content and landing pages are optimized for search engines and user experience.

Work Location: In person

📌 Digital Marketing Team Lead (Panampilly Nagar)
🏢 Peraka Media
📍 Panampilly Nagar