Job Type: Full-time
Experience: 1+ years
Location: 616, Rajhans Tower, Minibajar, L.H Road, Nana Varachha, Surat, Gujarat

Job Summary

We are looking for a creative and results-oriented Digital Marketing Specialist to develop, implement, and manage digital marketing campaigns across multiple channels. The ideal candidate should have hands-on experience with SEO, social media marketing, Google Ads, content marketing, email marketing, and analytics.

Key Responsibilities

- Develop and execute digital marketing strategies aligned with business goals.
- Plan, create, and manage campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
- Conduct SEO keyword research, on-page SEO, off-page SEO, and competitor analysis.
- Manage and grow company social media profiles and online presence.
- Create and coordinate engaging content for websites, blogs, social media, and marketing campaigns.
- Monitor website traffic, rankings, conversions, and campaign performance.
- Analyze campaign data and prepare regular performance reports.
- Optimize paid advertising campaigns to improve traffic, leads, conversions, and ROI.
- Manage Google Analytics, Google Search Console, and other marketing tools.
- Develop and execute email marketing campaigns and lead-nurturing activities.
- Perform market and competitor research to identify new marketing opportunities.
- Collaborate with the sales, design, content, and development teams.
- Stay updated with the latest digital marketing trends, algorithm changes, and industry best practices.
- Continuously test and optimize marketing strategies based on performance data.

Required Skills

- 1–4 years of experience in Digital Marketing.




- Strong understanding of SEO, SEM, SMM, PPC, and content marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Knowledge of Google Analytics and Google Search Console.
- Good understanding of keyword research and SEO tools.
- Experience managing social media platforms.
- Strong content writing and communication skills.
- Ability to analyze marketing data and prepare performance reports.
- Basic understanding of HTML/CSS is an advantage.
- Strong analytical, creative, and problem-solving skills.

Good to Have

- Experience with WordPress and CMS platforms.
- Knowledge of Google Tag Manager.
- Experience with Canva, Photoshop, or other design tools.
- Knowledge of email marketing platforms such as Mailchimp or similar tools.
- Experience with lead generation and conversion optimization.
- Familiarity with marketing automation and CRM platforms.

Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
- Relevant certifications in Google Ads, Google Analytics, SEO, or Digital Marketing are an advantage.
- Strong written and verbal communication skills.
- Ability to manage multiple campaigns and meet deadlines.
- Self-motivated and willing to learn new digital marketing technologies.

What We Offer

- Competitive salary based on experience and skills.
- Opportunity to work on diverse digital marketing campaigns.
- Learning and career development opportunities.
- Collaborative and growth-oriented work environment.
- Career growth opportunities.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Indo Rus
📍 India