Job Role: Social Media Manager
Department: Marketing / Digital Marketing
Experience: 3–5 Years

About the Role

We are looking for a creative and result-oriented Social Media Manager to manage and grow NFCI’s presence across social media platforms. The role will be responsible for developing engaging content, managing social media accounts, improving audience engagement and strengthening the overall brand presence of NFCI.

Key Responsibilities

- Develop and execute social media strategies and monthly content calendars.
- Manage NFCI’s social media platforms including Instagram, Facebook, LinkedIn and YouTube.
- Plan and coordinate posts, reels, stories, videos, campaigns and other social media content.
- Create engaging captions, social media copy and content ideas aligned with the brand.
- Coordinate with the creative/video team for graphics, reels, photography and video content.
- Monitor social media trends, competitor activities and emerging content formats.
- Increase followers, reach, engagement and overall social media visibility.
- Manage comments, messages and audience interactions professionally.
- Coordinate with campuses to collect events, student activities, achievements, placements and other content for social media.
- Ensure consistent NFCI branding, tone and communication across all platforms.
- Track and analyse social media performance and prepare weekly/monthly reports.




- Identify high-performing content and continuously improve the content strategy.
- Support social media campaigns for admissions, events, courses, student activities and brand initiatives.
- Work closely with the marketing team to align social media activities with overall business objectives.

Key Skills

- Strong knowledge of Instagram, Facebook, LinkedIn & YouTube.
- Excellent content writing, caption writing and communication skills.
- Good understanding of Reels, short-form videos and social media trends.
- Creative thinking with a robust sense of visual content and storytelling.
- Knowledge of social media analytics and performance metrics.
- Basic understanding of Meta Business Suite / social media management tools.
- Ability to coordinate with designers, videographers and internal teams.
- Knowledge of Canva and AI content tools will be an advantage.

Key Performance Indicators (KPIs)

- Growth in followers and organic reach
- Engagement rate
- Reels/video views and reach
- Content consistency and timely posting
- Quality and creativity of content
- Audience/community engagement
- Social media campaign performance
- Brand visibility across platforms

Education

Graduate in Marketing, Mass Communication, Journalism, Advertising, Digital Media or a related field.

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person

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