Role Purpose

The Video & Social Media Producer will own the day-to-day creation and execution of BcStep's video and social media content.

The role combines video production + social media + creative storytelling + content distribution.

The person should be comfortable working across:

- Instagram
- LinkedIn
- YouTube
- Facebook
- YouTube Shorts
- Reels
- Event content
- Product videos
- Founder/leadership content
- Customer testimonials
- Interviews and podcasts
- Brand campaigns

The ideal candidate should understand how to make B2B technology content compelling, simple and shareable.

Key Responsibilities1. Video Content Production

Conceptualise, shoot, edit and publish:

- Instagram Reels
- LinkedIn videos
- YouTube Shorts
- Product demonstration videos
- Explainer videos
- Customer testimonials
- Founder/leadership videos
- Event videos
- Behind-the-scenes content
- Interview videos
- Podcast clips
- Educational videos
- Brand films
- Campaign videos

The candidate should be able to take an idea from concept → script → shoot → edit → publish → analyse.

2. Social Media Management

Manage and grow BcStep's social media presence across:

- LinkedIn
- Instagram
- YouTube
- Facebook

Responsibilities include:

- Developing weekly/monthly content calendars
- Writing captions and post copy
- Creating video-first content
- Scheduling and publishing posts
- Monitoring comments and engagement
- Identifying trends and relevant conversations
- Repurposing long-form content into short-form content
- Maintaining consistent BcStep branding

3. B2B Technology Storytelling

Make complex BcStep features easy to understand.

For example:

Problem:
"Your business runs on WhatsApp + Excel + email + multiple software systems."

Solution:
"Bring everything together with BcStep."

Create content around:

- ERP
- CHAT
- HRM
- Task Manager
- PROCOM
- Business workflows
- Collaboration
- Productivity
- Business connectivity
- Digital transformation

4. Short-Form Video Strategy

Develop recurring video formats such as:

"60 Seconds to a More Connected Business"

"Did You Know?"

"Before BcStep / After BcStep"

"Business Problems Everyone Faces"

"One Feature. One Minute."

"Ask the BcStep Expert"

"CEO/Founder Explains"

"BC Step Myth vs Reality"

The objective is to create repeatable content franchises, rather than random posts.

5. Brand Ambassador Content

Work closely with BcStep's brand ambassador Rajeev Khandelwal to create high-quality content assets.

Responsibilities may include:

- Shoot planning
- Video concepts
- Scripts
- Short-form clips
- Campaign films
- Social media teasers
- Event content
- Interview content




- Behind-the-scenes content
- Content repurposing

A single shoot should ideally generate multiple weeks of content.

6. Event & Exhibition Content

BcStep will participate in exhibitions, conferences, summits and business events.

Capture:

- Event teasers
- Stall walkthroughs
- Visitor reactions
- Product demonstrations
- Customer conversations
- Speaker interactions
- Interviews
- Lead-generation activities
- Event highlights
- Post-event reels

Create same-day and next-day content wherever possible.

7. Founder & Leadership Content

Help create thought-leadership content for BcStep's founders and senior leadership.

This could include:

- LinkedIn videos
- Founder interviews
- Business opinions
- Industry insights
- Technology trends
- Entrepreneurship content
- Short educational videos

The candidate should be able to make senior executives comfortable and natural on camera.

8. Podcast & Interview Content

Support BcStep's podcast/video interview initiatives.

Responsibilities:

- Research topics
- Prepare questions
- Coordinate shoots
- Record interviews
- Edit long-form episodes
- Create 10–20 short clips from each episode
- Create thumbnails
- Write titles and descriptions
- Publish and distribute content

9. Trend & Competitor Tracking

Stay updated on:

- Instagram trends
- LinkedIn content formats
- YouTube trends
- Popular hooks
- Video editing styles
- B2B technology content
- Competitor communication
- Industry conversations

Identify trends that can be adapted to BcStep without compromising the brand's professional positioning.

10. Performance Analysis

Track:

- Reach
- Impressions
- Video views
- Watch time
- Completion rate
- Engagement
- Shares
- Saves
- Follower growth
- Website clicks
- Profile visits
- Leads generated
- Best-performing content formats

Use performance data to improve future content.

Required SkillsVideo Production

- Shooting video using DSLR/mirrorless cameras or smartphones
- Lighting
- Audio recording
- Video editing
- Basic cinematography
- Framing and composition
- Reels/Shorts editing
- Interview recording

Editing Tools

Experience with one or more:

- Adobe Premiere Pro
- Adobe After Effects
- DaVinci Resolve
- Final Cut Pro
- CapCut
- Canva

Social Media

Strong understanding of:

- LinkedIn
- Instagram




- YouTube
- Facebook
- YouTube Shorts
- Instagram Reels

AI & Content Tools

Should be comfortable using AI-assisted tools for:

- Script development
- Content ideation
- Captions
- Subtitles
- Video repurposing
- Thumbnails
- Creative experimentation

Desired Candidate Profile

We are looking for someone who is:

- Highly creative
- Video-first in thinking
- Strong storyteller
- Social-media savvy
- Comfortable behind and in front of the camera
- Fast at execution
- Curious about technology
- Comfortable working with senior management
- Comfortable at events and exhibitions
- Able to work independently
- Data-driven about content performance
- Good at spotting trends
- Strong in English communication

B2B SaaS / IT / technology / startup experience will be an advantage.

Key Performance Indicators (KPIs)

The candidate will be evaluated on:

Content

- Number of quality videos produced
- Consistency of content calendar
- Video quality
- Creative quality
- Content turnaround time

Social

- Organic reach
- Engagement rate
- Video views
- Watch time
- Shares and saves
- Follower growth
- LinkedIn engagement

Business

- Website traffic generated
- Enquiries generated
- Leads influenced by social media
- Event/content-driven enquiries
- Growth in brand searches and direct traffic

First 90 Days – Expected DeliverablesMonth 1 – Build

- Establish BcStep content style
- Create content calendar
- Set up recurring video formats
- Produce initial product videos
- Establish LinkedIn + Instagram video strategy
- Create founder/leadership content framework

Month 2 – Grow

- Increase video frequency
- Launch recurring content series
- Start interview/podcast content
- Produce customer/problem-solution videos
- Begin stronger event/exhibition content
- Analyse top-performing formats

Month 3 – Scale

- Double down on high-performing formats
- Develop larger video campaigns
- Build YouTube/Shorts library
- Repurpose long-form content systematically
- Create a repeatable content production engine
- Establish monthly performance reporting

Typical Monthly Output

Depending on production resources, the role should target approximately:

- 12–20 short-form videos/reels
- 4–8 LinkedIn videos
- 2–4 long-form videos/interviews
- 1–2 product/brand videos
- Event-based content as required
- Supporting static/carousel content in coordination with the Content/Brand Manager

Quality should take priority over simply increasing the number of posts.

Reporting To

Head of Marketing / Growth

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Video / Social Media Producer (India)
🏢 Unisteps IT Solutions
📍 India