Role Overview

Responsible for managing digital marketing activities, e-commerce operations, campaign coordination, product promotions, creative requirements, and performance tracking to support brand growth and sales.

Key Responsibilities

1. Digital Marketing & Performance Marketing

- Plan and manage digital marketing campaigns across Google Ads and other relevant platforms.
- Monitor campaign performance including impressions, CTR, CPC, conversions, ROAS and overall spend.
- Optimise campaigns based on performance and business objectives.
- Conduct keyword research and monitor search terms for non-brand and brand campaigns.
- Identify opportunities to improve traffic, conversions and return on ad spend.

2. E-commerce Management

- Manage product listings and ensure accurate product names, pricing, images and other details.
- Coordinate the launch of new products on the website.
- Monitor product pages and identify opportunities for improvement.
- Support offers, bundles and promotional activities on the website.
- Work on initiatives to improve AOV (Average Order Value).

3. Creative & Banner Coordination

- Coordinate with designers for website banners, product creatives, social media creatives and promotional campaigns.
- Provide creative briefs and requirements based on campaign objectives.
- Ensure products are clearly visible and appropriately positioned in creatives.
- Suggest creative concepts, messaging and communication for product promotions.
- Coordinate revisions and ensure creatives are completed within timelines.

4. Product & Brand Promotion





- Identify key products, bestsellers and hero products for promotional campaigns.
- Develop promotional messaging highlighting product USPs, customer preferences and product benefits.
- Coordinate campaigns for new product launches and existing product promotions.
- Research competitors and market trends to identify new promotional opportunities.

5. Campaign & Team Coordination

- Coordinate with internal teams, designers and other stakeholders for campaign execution.
- Share campaign requirements, product details and creative briefs.
- Follow up on campaign/creative timelines and ensure deliverables are completed on priority.
- Coordinate campaign changes and confirm creatives before making them live.

6. Reporting & Analysis

- Track campaign and e-commerce performance.
- Analyse campaign results and identify areas for improvement.
- Monitor product performance, traffic and sales trends.
- Prepare regular performance updates and communicate key insights to the team.

Skills

- Digital Marketing
- Google Ads / Performance Marketing
- E-commerce Management
- Keyword Research
- Campaign Optimisation
- Creative Briefing
- Product & Brand Marketing
- Basic Data Analysis
- Competitor Research
- Team & Vendor Coordination
- Tools/Platforms
- Google Ads
- Google Analytics / GA4
- Google Merchant Center
- Shopify / E-commerce platform
- Excel / Google Sheets
- Canva / Creative tools – basic understanding

Pay: ₹22,000.00 - ₹30,000.00 per month

Advantages:

- Provident Fund

Work Location: In person

📌 Brand Executive (India)
🏢 BR SONS
📍 India