SEO Team Lead/ Mohali

Department: Digital Marketing / Growth

Industry: EdTech

Employment Type: Full-Time

Experience: 5–7 Years

Role Overview

We are looking for an experienced SEO Team Lead to own and scale our organic search strategy. The ideal candidate will combine strong hands-on SEO expertise with team leadership, data-driven decision-making, and a solid understanding of content-led growth.

You will be responsible for improving organic visibility, qualified website traffic, keyword rankings, and conversions while leading SEO executives/specialists and collaborating closely with Content, Development, Product, and Performance Marketing teams.

Key Responsibilities

- Develop and execute comprehensive SEO strategies aligned with business, traffic, lead-generation, and enrollment goals.
- Lead, mentor, and manage the SEO team, including task allocation, performance tracking, reviews, and skill development.
- Conduct detailed keyword research, competitor analysis, content-gap analysis, and SERP analysis.
- Build keyword and content strategies across informational, commercial, course/program, and high-intent search queries.
- Own on-page SEO, including titles, meta descriptions, headings, internal linking, URL structures, content optimization, and schema recommendations.
- Manage technical SEO, including crawling, indexing, Core Web Vitals, site architecture, canonicalization, redirects, sitemaps, robots.txt, duplicate content, and structured data.
- Work with content teams to develop SEO-focused content briefs, topic clusters, landing pages, blogs, and evergreen educational content.




- Develop ethical and sustainable off-page SEO and link-building strategies to improve domain authority and organic visibility.
- Monitor algorithm updates, SERP changes, competitor activity, and emerging search trends, including AI-driven search experiences.
- Use Google Search Console, Google Analytics 4, Ahrefs/Semrush and other SEO tools to identify opportunities and diagnose performance issues.
- Create weekly/monthly SEO dashboards and communicate performance, insights, challenges, and action plans to management.
- Collaborate with developers to ensure SEO requirements are correctly implemented during website updates and recent feature/page launches.
- Define and track SEO KPIs such as organic sessions, non-brand traffic, keyword visibility, leads/conversions, CTR, indexed pages, backlinks, and landing-page performance.
- Continuously test and improve organic landing pages to increase both rankings and conversion rates.

Required Skills & Experience

- 4–7 years of hands-on SEO experience, preferably with experience leading an SEO team.
- Strong knowledge of Technical, On-Page, Off-Page, and Content SEO.
- Proven experience growing organic traffic and rankings for competitive websites.
- Strong working knowledge of Google Search Console, GA4, Ahrefs/Semrush, Screaming Frog, and keyword research tools.
- Good understanding of HTML, website architecture, JavaScript SEO concepts,



schema markup, and Core Web Vitals.
- Strong analytical skills with the ability to turn SEO data into actionable recommendations.
- Experience managing multiple SEO projects and priorities simultaneously.
- Strong communication, problem-solving, and team-management skills.
- Understanding of lead-generation and conversion-focused SEO.
- Ability to work effectively with Content, Design, Development, Product, and Marketing teams.

Preferred Qualifications

- Previous experience in EdTech, Education, SaaS, or another high-competition digital industry.
- Experience managing large content-driven websites.
- Familiarity with programmatic SEO and SEO automation.
- Understanding of CRO and landing-page optimization.
- Experience adapting SEO/content strategies for AI search, answer engines, and evolving search behavior.

Key Performance Indicators

Success in this role will be measured through improvements in:

- Organic traffic and qualified non-brand traffic
- Target keyword visibility and rankings
- Organic leads, applications, enrollments, or other defined conversions
- Organic conversion rate
- Search impressions and CTR
- Technical SEO health
- Content performance
- Quality referring domains and backlinks
- Team productivity and execution against the SEO roadmap

What We’re Looking For

We’re looking for someone who can operate as both a strategist and hands-on SEO practitioner. You should be comfortable analyzing data, identifying growth opportunities, guiding a team, collaborating across departments, and taking ownership of organic growth from strategy through execution.

📌 SEO Team Lead (Nagar)
🏢 edZeb Technologies
📍 Nagar