About Drytis

Drytis is an AI-powered software development company building a new way for businesses to turn ideas into production-ready software.

We’re still an early-stage company, which means our brand is being built right now. We’re looking for someone who wants to take real ownership of what Drytis becomes — not someone who simply wants a list of marketing tasks to complete.

The Role

- We’re looking for a Brand & Growth Lead who thinks like an owner.
- You will own how Drytis presents itself to the world — across our website, social media, content, campaigns, founder presence and other brand touchpoints.
- This is not a role where you will receive a list of tasks every morning.
- We expect you to look at the business, identify opportunities, spot problems, propose ideas and turn those ideas into execution.
- If our LinkedIn isn’t working, figure out why.
- If the website could communicate our product better, bring us recommendations.
- If you see a campaign Drytis should be running, propose it.
- If competitors are doing something smart, understand it and determine whether there is an prospect for us.
- If you have an idea that could bring Drytis more attention, users or customers, we want to hear it.
- You will have the freedom to experiment — but with that freedom comes ownership.

What You’ll Own

Brand:-

- Own and continuously improve the Drytis brand across every public-facing touchpoint.
- Maintain consistency across messaging, visuals, tone and positioning.
- Work closely with design, product and leadership to ensure Drytis looks and communicates like a world-class technology company.
- Regularly audit the brand and proactively identify areas that need improvement.
- Social & Content
- Own Drytis’s social presence and content strategy.
- Develop original content concepts instead of simply maintaining a posting calendar.
- Identify topics, formats and conversations where Drytis should have a voice.
- Develop founder-led content and help build the public presence of company leadership.
- Experiment with different content formats and distribution strategies.

Website:-





- Treat the Drytis website as a living growth asset rather than a finished project.
- Continuously review messaging, positioning, pages, visuals, CTAs and user journeys.
- Identify opportunities to improve how clearly visitors understand Drytis and how effectively the website converts interest into action.
- Work with designers and developers to ship improvements.

Growth & Distribution:-

- Think beyond social media.
- Identify creative ways to put Drytis in front of the right audience.
- This could include partnerships, communities, founder content, SEO, product launches, newsletters, industry conversations, campaigns, events, PR opportunities or completely new ideas.
- We don’t expect every experiment to work.
- We do expect experiments to happen.

Competitive & Market Intelligence:

- Understand the AI development and software landscape.
- Regularly study competitors and companies with exceptional brands.
- Know what conversations are happening in our market and where Drytis should participate.
- Bring insights to the team instead of waiting for leadership to discover them.

What We’re Looking For

We care significantly more about ownership and judgment than years of experience.

You may be a great fit if you:

- Have worked in a startup or fast-moving setting.
- Naturally notice things that could be improved.
- Regularly start projects without being asked.
- Understand both brand and growth rather than seeing them as completely separate functions.
- Have strong taste in design, content and technology brands.
- Can write and communicate extremely well.
- Understand modern social platforms and internet culture.
- Can turn an idea into an actual campaign or experiment.
- Use data to understand whether your ideas are working.
- Are comfortable challenging an idea when you have a better one.
- Can manage designers,



creators or freelancers when necessary.
- Are comfortable working with AI tools and use them to move faster.
- Don’t need someone checking in every few hours to make sure work is happening.

This Role Is Probably NOT For You If

- You prefer receiving clearly defined tasks and completing them one by one.
- You need someone else to continuously decide what you should work on next.
- You think brand means making graphics and posting on social media.
- You measure productivity primarily by how many tasks you completed.
- You wait for approval before bringing forward ideas.
- You rarely question whether the current strategy could be better.
- There’s nothing wrong with working that way — it simply isn’t what we need for this position.

What Success Looks Like

- Within your first week, you should understand Drytis deeply enough to tell us what is working, what isn’t, what we’re missing and what you want to change.
- Within your first 15–30 days, we expect to see new experiments running across brand, content and distribution — with clear reasoning behind them.
- Longer term, success means:
- Drytis develops a distinctive and recognizable brand.
- Our content becomes something people actually want to follow.
- More of the right people discover Drytis.
- Our website communicates the product exceptionally well.
- Brand contributes meaningfully to company growth.
- And leadership doesn’t need to constantly tell the Brand team what to do next.

How We Work

- We move quickly.
- You’ll be given context, goals and access to the team — but you’ll also be expected to figure things out.
- Bring ideas.
- Challenge assumptions.
- Run experiments.
- Measure what happens.
- Keep what works.
- Kill what doesn’t.
- Then find the next opportunity.
- One Important Thing
- We’re not looking for someone who wants to work for the Drytis brand.
- We’re looking for someone who wants to own it.

Pay: ₹60,000.00 per month

Advantages:

- Work from home

Experience:

- Leading Marketing Team: 5 years (Preferred)

Shift availability:

- Night Shift (Required)

Work Location: Remote

📌 Brand & Growth Lead (India)
🏢 Alpha Labs
📍 India