Job Overview

We are looking for a agile and result-oriented Mall Marketing professional to drive the overall marketing agenda of the mall through a 360° marketing approach.

The ideal candidate should have a holistic understanding of digital marketing, social media, content, customer engagement, campaigns, consumer communication, events, partnerships and on-ground activations. This is not a pure performance/digital marketing role.

The candidate should be comfortable handling both marketing strategy and execution in a fast-paced mall/retail environment.

Key Responsibilities

360° Mall Marketing & Campaigns

- Develop and execute monthly, seasonal and festive marketing calendars.
- Plan and execute integrated campaigns across digital, social media, events, OOH, in-mall branding and on-ground activations.
- Create campaigns to drive footfall, customer engagement, participation and sales opportunities.
- Identify innovative marketing opportunities relevant to the mall's catchment audience.

Digital, Social Media & Content

- Drive the mall's digital and social media marketing strategy.
- Work with creative and digital agencies on content calendars, campaigns, reels, contests and influencer marketing.
- Develop digital campaigns around festivals, events, offers, store launches and mall initiatives.
- Track digital performance and use insights to improve campaigns.
- Explore hyperlocal digital marketing and community-building opportunities.

Events & On-Ground Activations

- Conceptualise and execute events, festivals, workshops and consumer engagement activities.
- Manage the complete event lifecycle including ideation, budgeting, vendor coordination, execution and post-event evaluation.
- Coordinate with artists, agencies, vendors, emcees, influencers and internal teams.




- Ensure smooth execution and high-quality customer experience on-ground.

Partnerships & Collaborations

- Develop partnerships with brands, F&B; partners, retailers, schools, colleges, communities, influencers and local businesses.
- Identify co-marketing opportunities to increase reach and optimise marketing spends.
- Support retailer marketing and store-launch initiatives.

Agency, Vendor & Budget Management

- Manage creative, digital, media, event and production agencies.
- Brief agencies and ensure timely delivery of campaigns and creatives.
- Negotiate with vendors and manage marketing budgets.
- Ensure activities are delivered within timelines and approved budgets.

Reporting & Analytics

- Track footfall, campaign performance, digital engagement, event participation and marketing spends.
- Prepare monthly marketing reports and campaign performance reviews.
- Use data and customer insights to improve future marketing initiatives.

Pay: Up to ₹700,000.00 per year

Application Question(s):

- Do you have hands-on experience in 360° / integrated marketing covering digital, social media, content, events and on-ground activations?

Yes / No

- Do you have experience in Retail / Shopping Mall / Mall Marketing?

Yes / No

- How many years of experience do you have in overall marketing, and how many years specifically in mall/retail marketing?
- Are you comfortable with a role involving both digital marketing and significant on-ground/event execution?
- Are you currently working in a pure performance marketing / paid media role without significant exposure to events, campaigns, consumer engagement and on-ground marketing?

Yes / No

- current ctc?
- expected ctc?
- notice period / last working day?

Experience:

- Mall Marketing: 3 years (Required)

Work Location: In person

📌 Assistant Manager- Mall Marketing (India)
🏢 Employee Hub
📍 India