Advancing Gender Diversity in PE & VC

Marketing Associate

Gurgaon · In-office · 2–3 Years Experience

Reporting to: Lead – Brand Communications & Design

RESPONSIBILITIES

- Develop and implement a comprehensive social media strategy for all platforms (LinkedIn, Instagram, Facebook, YouTube, X, etc.)
- Prepare content calendars in line with the agreed strategy
- Ideate, draft, edit and post engaging SM posts, articles, and shortformat videos in keeping with the strategy and calendar
- Research industry trends, competitor content, and audience behaviour to generate fresh ideas that make Winpe stand out in any social media feed
- Execute social media campaigns as and when required
- Track performance across platforms (Meta Insights, LinkedIn Analytics, YouTube Studio) and act on what the data tells you
- Grow reach, followers, and engagement across all platforms
- Assist with presentations, banners, brochures, and marketing collaterals (as per requirement)

SKILLS

- Detail-obsessed: notices when a font or caption/copy is off before anyone else does
- Hand on with Canva and Adobe Suite for social assets, carousels, and templates
- Comfortable with AI writing/research tools and AI video/reel tools (Claude, ChatGPT, Perplexity, HeyGen, InVideo,



Pictory, Opus Clip, Descript etc.) for ideation, scripting, and efficient content creation
- Nuanced understanding of the latest social media trends
- Proactive, ownership-driven, and deadline-serious

QUALIFICATIONS

- 2–3 years in social media, content, or marketing communications, ideally with real ownership of a page or brand's growth
- Proven expertise in LinkedIn Thought Leadership campaigns and Instagram/Youtube growth strategies
- Solid skills in content strategy, calendarization, and shortformat video editing
- Proficiency in social media management tools and familiarity with analytics tools

WHY US

You'll work closely with senior industry leaders, have your content seen by a high-calibre audience, and own real work from day one , not assist from the sidelines. Plus, you’ll be able to contribute in our mission to bring gender balance in private equity and venture industry.

HOW TO APPLY

- Your CV and portfolio
- 3–5 content samples (posts, reels, newsletters, or campaigns , any platform)
- 2–3 video or design samples
- A 100-word note on what about this role actually excites you

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